MARKETING/SOCIAL MEDIA

UGG Australia launching online customization tool

BY Marianne Wilson

New York — UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

"UGG lovers have a unique, emotional connection with our brand, and with each pair they buy," said UGG Australia president Constance X. Rishwain.

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OPERATIONS

Starbucks asks customers to sign petition against government shut-down

BY Marianne Wilson

Seattle — Starbucks Coffee Co. is once again throwing itself into the middle of a national debate. In an open letter on the chain’s website, founder and CEO Howard Schultz said that, starting Oct. 11, the company will circulate petitions in its stores across the nation urging lawmakers to reopen the partially closed government and avoid a looming default.

“Starbucks will offer up its thousands of stores across the nation to give the millions of customers who come through our stores every week, and thousands of partners (employees) who serve them, an opportunity to have their voices heard by signing our petition,” Schultz wrote.

The petition will be circulated Friday through Sunday. Consumers can also sign the petition digitally at ComeTogetherPetition.com or "like" the petition’s Facebook post, which will count as a signature to the petition.

The "voluntary, non-partisan" petition asks Congress and the White House to reopen the government, pay U.S. debts on time, and pass a long-term bipartisan budget deal by the end of the year.

“What has become clear to me over these past few days — aside from the continued dysfunction we see from our elected leaders — is the sad and striking realization that the American people have no platform with which to voice their frustration with Washington and the current stalemate that threatens our nation,” Schultz wrote.

Newspaper ads promoting the petition will appear Friday in USA Today, New York Times, Wall Street Journal and Washington Post.

Schultz also sent letters to business leaders, encouraging them to sign onto his initiative, Reuters reported.

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FINANCE

Neiman Marcus to invest $100 million in omnichannel project

BY Marianne Wilson

New York — Luxury department store retailer Neiman Marcus Group plans to invest in a $100 million project designed to drive sales across all its retail channels: physical stores, mobile and online, the Dallas Business Journal reported.

The report, which cited a filing with the Securities and Exchange Commission, described the project as a multi-year initiative to develop a merchandising platform across all brands and channels.

The development of the platform is expected to begin during fiscal 2014. It is targeted for implementation in fiscal 2016.

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T.Platt says:
Oct-11-2013 11:55 am

@NiemanMarcus to invest $100M in #omnichannel; grows sales, profits via #CEM http://amex.co/13rIN5K

T.Line says:
Oct-11-2013 05:31 am

I enjoyed your article; visiting your website was fun and I learned few things from your informative post. Thanks for sharing it. realtor marketing

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