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UGG stores deploy Verifone’s mobile hardware and software

BY Marianne Wilson

New York — VeriFone Systems said that Deckers Outdoor Corporation has implemented VeriFone mobile retailing hardware and software to fulfill its omni-channel initiative at 40 UGG Australia store locations. The solution enables store associates to accept payments from the sales floor and sell out of stock products available online through its integration with an e-commerce platform from Demandware.

The VeriFone GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle, enabling sales associates to better engage consumers, fulfill their requirements and complete transactions with full end to end credit card security. The solution’s seamless integration with the Demandware ecommerce platform enables store associates to also sell out of stock products in the aisle that are available on the store’s website.

“We are not a technology company, but we need to utilize technology to enhance the customer’s engagement with the UGG brand. Our implementation of GlobalBay, which we call Infinite UGG, enables our associates to have a deeper, more meaningful interaction with customers while fulfilling their demands for products—anywhere, anytime—in a seamless, secure and elegant manner,” said Gerard Marceda, VP of North America Retail for Deckers. “Customers are delighted, and that’s our ultimate goal.”

The VeriFone solution delivers an omni-channel experience that is PCI compliant and satisfies consumer demands to keep credit card information safe from theft. The solution includes the PAYware Mobile secure payment sled, which enables payment acceptance through the iPad mini, and VeriShield Protect for end-to-end encryption. It is configurable by Deckers and offers deployment speed and flexibility.

In addition to enhanced sales capabilities and customer experience, the VeriFone GlobalBay solution also provides Deckers with a channel it can use to remotely provide employees with training videos and other types of informational content in real time.

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Report: GE Capital to enter loyalty program business

BY Staff Writer

New York — GE Capital and Kobie Marketing, a loyalty program service provider, will unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a report by the New York Times.

The new product, expected to be announced this week, is reportedly called Integrated Multi-Tender Loyalty. With the new product, customers can sign up for a credit card that feeds into the program so retailers can devise reward programs. This means that shoppers can be monitored across any platform they may use, such as an app or Facebook, and their purchases can be integrated into their profile.

According to the report, GE Capital already works with 175,000 retailers on branded credit cards and views loyalty programs as a high growth area.

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Babies ‘R’ Us in partnership with TheBump.com

BY Marianne Wilson

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies "R" Us registrants’ lists and buy them a gift. The partnership will continue to evolve and develop over time.

"When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies "R" Us and The Bump throughout their journey to motherhood," said Peter Reiner, senior VP, marketing, Toys "R" Us, U.S. "Through this partnership, we are pleased to extend the reach of our Babies "R" Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site."

The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.

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