ENERGY/HVAC

U.K. supermarket chain in LED first

BY Marianne Wilson

Sainsbury's will become the first supermarket retailer in the United Kingdom whose stores will be lit entirely by LED lighting.

The retailer is partnering with GE's Current division in an extensive lighting upgrade. Current will upgrade 250,000 LED fixtures across more than 450 Sainsbury's stores, cutting the chain's lighting energy consumption by 58% and reducing greenhouse gas emissions by 3.4% annually.

"We’re always looking for new ways of achieving our sustainability goals, and switching to LED lighting is a big step in the right direction," said Paul Crewe, Sainsbury’s head of sustainability, energy, engineering & environment. "We’ve almost halved the carbon emissions of our stores since 2005, and in the last 12 months reduced our electricity use by 11.6% despite growing our operation by 54.2%. This step will enable us to make significant reductions in carbon emissions."

The project will support Sainsbury’s sustainability plan, which calls for the company to reduce absolute carbon emissions by 30% compared to 2005 baseline levels. The target has spurred numerous energy efficiency and renewable energy initiatives across Sainsbury's stores, from LED retrofits to solar panels, biomass boilers and ground source heat pumps. To date, Sainsbury’s has already cut absolute carbon emissions by more than 20%.

Current is deploying the lighting retrofit at Sainsbury's as a turnkey service, embedding financing from GE Capital Industrial Finance with lighting design, product supply, installation and project management services. The full LED upgrade across all Sainsbury’s stores is scheduled to be completed by 2020.

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DEALS

Westwood acquires Trader Joe’s center

BY Al Urbanski

Noting that necessity-based have proven to resistant to the pressures of online retailers, Westwood Co-CEO Randy Banchik announced his company’s acquisition of The Arbors at Mallard Creek in Charlotte. Purchase price was $25.1 million.

“This asset boasts a variety of internet resistant tenants, insulating it from factors such as the rise of online shopping,” Banchik said.

Located in the University City neighborhood, where average household incomes exceed $120,000, the 55,323-sq.-ft. center is anchored by Trader Joe’s and includes tenants Petco, Massage Envy, Hickory Tavern, and Zoe’s Kitchen.

“As one of the primary retail centers in Charlotte with the only Trader Joe’s in a 10-mile radius, the asset faces limited competition and will continue to perform extremely well over time,” said Westwood’s other chief executive, Joe Dykstra.

The center is four miles from the University of North Carolina and is in close proximity to the University Research Park.

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MARKETING/SOCIAL MEDIA

Survey: The most patriotic retail brands are…

BY Marianne Wilson

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.

That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

"Politics has made itself more emotionally felt this year than ever, particularly when it comes to how consumers look at brands through a patriotic lens," said Robert Passikoff, founder and president of Brand Keys. "One thing marketers need to learn about 21st century brands is that the ones that can make a meaningful emotional connection with consumers always have a strategic advantage over competitors when it comes to the battle for the hearts, minds, and loyalty of consumers. Make that connection and consumers will not only stand up and salute, more importantly they’ll stand up and buy."

Consumers identified the brands listed below as leading the patriotism parade. Bolded names indicate the six new brands that marched into this year’s top 50.

1. Jeep

2. Levi Strauss

3. Disney

4. Coca-Cola

5. Ford

6. Hershey’s / Twitter

7. Ralph Lauren

8. Jack Daniels

9. Sam Adams

10. MSNBC

11. Starbucks

12. Harley Davidson

13. Airbnb

14. GE

15. Fox News

16. McDonald’s

17. Colgate / John Deere

18. Craftsmen Tools

19. AT&T / Coach

20. Gatorade

21. Walmart

22. American Express

23. Tesla

24. KFC / Marlboro

25. L.L. Bean /

26. Coors

27. Kellogg’s

28. Instagram

29. 49ers/Converse /Cowboys/Louisville Slugger /NFL/New Balance/Nike/Patriots MLB/NY Yankees/Wrangler/Wilson Sporting Goods

30. Apple /Amazon/ Facebook / Google

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