Under Armour to open its biggest store to date, in Chicago
Baltimore — Under Armour is bringing its “Brand House” specialty retail format to Chicago, with plans to open in the Windy City in March 2015.
Located at 600 North Michigan Avenue, the 30,000-sq.-ft. store will be Under Armour’s largest retail space to date and offer a fully immersive brand experience. Innovative digital displays that act as points of information and inspiration will help tell the brand’s story.
The store will feature men’s, women’s and youth apparel, footwear and equipment, and also include localized Chicago products that celebrate the iconic legacy of the city in both sport and style. It also will highlight Under Armour’s partnership with Chicago-area sports franchises and universities.
Other Under Armour “Brand House’ locations include New York City’s SoHo neighborhood, Baltimore, and Tysons Corner in McLean, Virginia.
"We are excited to open our first Brand House in Chicago, on Michigan Avenue, one of the world’s most iconic and dynamic retail destinations," said Susie McCabe, senior VP of global retail. "The Under Armour Chicago Brand House will be our largest to date and will provide us with a new opportunity to expand upon our mission to make all athletes better, while delivering an elevated and personalized shopping experience."
DSW’s Affiliated Business Group to open Yellow Box concept store
DSW’s Affiliated Business Group (ABG) division and Yellow Box Corporation have partnered to open a Yellow Box concept store at The Falls Shopping Center in Miami, Florida, Friday, June 20.
Yellow Box plans to host a grand opening event with Lucky Magazine on the afternoon of Saturday, June 28. The company also plans to open two additional stores in Southern California at the Topanga and Sherman Oaks shopping centers in August.
Yellow Box is a leading women’s footwear wholesaler notable for jeweled sandals and fashion footwear for women.
"We are very excited to debut our first Yellow Box Footwear store in the United States,” said Affiliated Business Group’s SVP and GM Christopher Lanning. “Yellow Box is a proven women’s footwear brand with a strong positioning in the market place. Customers will have a great opportunity to experience Yellow Box’s unique brand of fun and fashion in an incredible retail setting."
ABG partners with multi-category retailers and wholesale companies in the development of strategies, leased businesses, new concepts and business models designed to optimize sales and profits through branded shoe assortments and retail experiences.
Under Armour to take retail concept to Chi-Town
Nearly two months after opening up a specialty retail location in New York’s SoHo neighborhood, Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Ave. in Chicago’s Magnificent Mile.
The location will feature nearly 30,000 sq. ft. of interactive retail space, and echo the retail concepts that the brand has successfully executed not only in New York, but also in its hometown in Baltimore, Maryland, and Tysons Corner in McLean, Virginia.
Featuring men’s, women’s and youth apparel, footwear and equipment, the Chicago Brand House will be the region’s premiere Under Armour retail destination. The brand added that the location will be staffed with product category experts to ensure that all customers receive guidance and recommendations that are tailored to their specific needs.
"We are excited to open our first Brand House in Chicago, on Michigan Avenue, one of the world’s most iconic and dynamic retail destinations," said Susie McCabe, SVP of global retail. "The Under Armour Chicago Brand House will be our largest to date and will provide us with a new opportunity to expand upon our mission to make all athletes better, while delivering an elevated and personalized shopping experience."
The brand also plans to leverage its newest location to fortify what it describes as its deep connection to Chicago and its surrounding areas. Under Armour has existing partnerships with local athletic institutions, including the University of Notre Dame, Chicago Cubs and Northwestern University.
The store will also carry the Under Armour SpeedForm line of running shoes and a broad range of outdoor and hunt gear, and will feature specialized shops dedicated to running and training. It will also carry local Chicago products.