Under Armour opens specialty store in New York
Baltimore – Under Armour opens its newest specialty retail location in the SoHo neighborhood of New York City on April 24. The SoHo Brand House is Under Armour’s largest retail store to date and is the first store to feature Under Armour’s Rowhouse Basement shop, where staff will provide private consultations to athletes, celebrities and VIP clientele in an intimate setting.
The Under Armour Brand House will feature nearly 10,000 sq. ft. of interactive retail space that creates a fully immersive brand experience. Brand House will tell the brand story through digital displays that act as points of information, as well as inspiration. The store offers a marquee video wall made up of more than two million LED lights, as well as an athlete wall of fame. The specialty retail concept for the Brand House has been executed in other locations, including Baltimore and Tysons Corner in McLean, Virginia.
"We are excited to open our first Brand House in New York City, one of the world’s most dynamic retail centers," said Susie McCabe, senior VP of global retail. "The Under Armour SoHo Brand House is our largest to date and provides us with a new opportunity to expand our mission to make all athletes better while empowering our consumers with an elevated and personalized shopping experience."
Nordstrom Rack plans 2015 store opening in Albuquerque
Seattle – Nordstrom Inc. plans to open a Nordstrom Rack at Winrock Town Center in Albuquerque, New Mexico. The approximately 33,500-sq.-ft. store is scheduled to open in fall 2015.
The new Nordstrom Rack will be the company’s first retail location in New Mexico.
"We’ve long heard from customers in New Mexico that they’d love to have a Nordstrom offering and we’re thrilled to bring a Nordstrom Rack to Albuquerque," said Geevy Thomas, president of Nordstrom Rack. "We believe Winrock Town Center represents a great mix of shopping and entertainment in the area and we look forward to opening our doors next fall."
Empowering women with expanded assortments
A Walmart initiative begun a year ago to offer an online assortment of products from small women-owned businesses has expanded to the retailer’s stores.
The initiative is part of Walmart’s “Empowering Women Together,” platform and is timed to coordinate with Mother’s Day. Walmart, in collaboration with Full Circle Exchange, an innovative social enterprise brand, identified five suppliers to bring new products into Walmart stores this spring including, Caribbean Craft, Fidenzo Designs, Nirmal, Soreh Designs and women refugees employed at Full Circle’s facility in Boise, Idaho. For the first time, as a part of Walmart’s Empowering Women Together initiative, the small women-owned businesses from the U.S., Peru, Haiti and India are being introduced to a nationwide audience of shoppers. Among the nearly 50 products available now available at 2,600 Walmart stores are scarves, aprons, mugs, chocolate gift sets and greeting cards.
“Empowering Women Together began as an online platform one year ago, and this spring we are bringing select products in-store. By offering these products in-store, several small women-owned businesses will now have access to more than an estimated 100 million shoppers,” said MiKaela Wardlaw Lemmon, senior director of Women’s Economic Empowerment at Walmart. “We are excited to offer this opportunity to both our customers and suppliers. Mother’s Day is a time to celebrate the special women in our lives. This Mother’s Day assortment allows our customers to give gifts that will not only wow mom, but uplift women around the world.”
Empowering Women Together launched in March 2013 as an online platform with 19 suppliers representing nine countries and more than 200 items. Since launch, Empowering Women Together has grown to more than 30 suppliers in 11 different countries with more than 350 products
The Empowering Women Together program is part of Walmart’s larger commitment to increase sourcing from women-owned businesses. Other goals include sourcing $20 billion from women-owned businesses for its U.S. business and double sourcing from women suppliers for the international markets where it does business.