HOT CONCEPTS

Uniqlo Pop-Ups

BY CSA STAFF

Uniqlo is popping-up all over Manhattan. As the prelude to the opening of its Fifth Avenue global flagship in October, the Japanese apparel retailer opened four temporary “Brand Shops” around the city. Each location is cleverly designed and smartly outfitted.

In addition, the retailer has opened six mobile pop-ups, called Uniqlo Cubes, that can fit into a variety of spaces. Four are traveling the city and making appearances at special events, and two are located next to the outdoor roller-skating rink below the High Line pedestrian walkway on the city’s West Side. (Uniqlo is also the sponsor of the rink, open July through September). The white cube-like structures, 64 sq. ft. each, were designed by HWKN, New York City, have a high-tech surface that glows brightly at night. Once the cube is put into its location, a section of the form slides open like a vault, allowing customers to enter.

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L.Jandayan says:
Mar-07-2013 10:57 am

Some business establishments
Some business establishments tend to open temporary shops in order to test if their business attracts attention of the consumers, this kind of strategy is good and will not let you spent a lot of time and money. If you see everything clicks, you can now go a permanent one. - J. Kale Flagg

L.Jandayan says:
Mar-07-2013 10:57 am

Some business establishments tend to open temporary shops in order to test if their business attracts attention of the consumers, this kind of strategy is good and will not let you spent a lot of time and money. If you see everything clicks, you can now go a permanent one. - J. Kale Flagg

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Stein Mart new campaign looks to build online community

BY CSA STAFF

JACKSONVILLE, Fla. — Stein Mart announced that it has partnered with its new ad agency, ArnoldNYC for the launch of "Love at First Find," a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting of digital, social media, TV, print and radio – stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart’s website, the company reported. The campaign is the first work from ArnoldNYC since being named Stein Mart’s agency of record in June.

A collection of videos depicting customers’ favorite merchandise finds are featured in a mosaic on Stein Mart’s revamped homepage, where visitors will be encouraged to upload their own "Love at First Find" videos. The site acts as a Stein Mart community where enthusiasts can also comment on the videos, "like" and post to Facebook, and sort by categories, such as hometown. Alongside the website community, Stein Mart is leveraging Facebook to connect with fans and publicize sales and promotions.

In addition, 40 real-life customers were chosen in Stein Mart stores in California to star in TV ads, which were filmed both in store and in customer homes. The modern mosaic design featured on the website informed the look and approach for the TV ads.

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GMDC names new board members

BY CSA STAFF

PHOENIX, Ariz. — TheGlobal Market Development Center announced that its members haveelected two new board members to serve in two-year terms on their board ofdirectors: Mike Petocchi, business group manager HBC/cosmetics with Wegmans Food Markets;and former GMDC chairman of the board, Jim Wonderly, VP grocery non-foods/GM Ahold USA.

Additionally, Curtis Maki, VP HBC/GM program management and pharmacywith Topco Associates, was re-elected to serve another two-year term. Maki will alsoserve as the co-chairman of the membership advisory board.

The four members who will retire from the GMDC board of directors in 2012 include:Jim Connolly, SVP retail division with Technical Consumer Products; William Graham, president of Beiersdorf; Tom Nestor, VP customer development with Unilever; and Bob Zekis, EVP business developmentwith Imperial Distributors.

Anthea Jones will continue in his role as chairman of the board during 2012. Jones is the SVP store operations for Bi-Lo and has already served one year of his two-yearcommitment.

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