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Uniqlo, San Francisco

BY CSA STAFF

Uniqlo has made its West Coast, opening a three-story, 29,000-sq.-ft. flagship in San Francisco.

The store in the city’s Union Square district, combines a sleek design with the latest modern technology, including the unveiling of the chain’s “Magic Mirror” technology. Developed by Dai Nippon Printing (DNP), this ‘virtual dressing room’ allows customers to use the Kinect color-changing engine and half-mirror touch-panel technology to instantly switch between different color palettes of iconic Uniqlo clothing. The large bright color monitor is engineered make consumers feel like they are actually wearing the real product, according to Uniqlo.

“We are very pleased with the beautiful design and stunning architecture of our flagship San Francisco store,” said Uniqlo USA COO Yasunobu Kyogoku. “We’ve preserved the historical facade while completely remodeling the interior, rejuvenating the space with a modern contemporary twist. We’ve also infused the latest state-of-the art technology to create a marquis shopping destination.”

High-beamed ceilings and a large basement to roof skylight enables natural sunlight to illuminate the central glass case housing some of the more than 91 rotating mannequins situated around the store. Other features include a rainbow-colored LED-illuminated staircase, and 77 LCD screens that line the perimeter of the store on seven large monitor walls featuring a rotational mix of Uniqlo marketing campaigns and product promotions.

San Francisco is Uniqlo’s fifth U.S. retail location. The company operates three locations in Manhattan, and one in Paramus, N.J.


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Toys’R’Us, Shaq team up to bring toys to needy children

BY CSA STAFF

WAYNE, N.J. — Toys"R"Us has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. The company has once agained teamed up with Shaquille O’Neal to encourage customers to "Give Back with Shaq."

Now through Dec. 2, consumers can donate new, unwrapped toys in Toys"R"Us and Babies"R"Us stores nationwide. Those interested in making a toy or cash contribution online can visit Toysrus.com/ToysforTots through Christmas Eve, where they can browse Shaq’s Santa Sack, the official Toys for Tots Wish List filled with playthings sure to bring smiles to kids’ faces when they’re unwrapped on Christmas morning.

"I’ve lined up my reindeer, gathered my helpers and called for my sleigh – now, it’s all about bringing toys and smiles to the millions of kids in need across the country," said Shaquille O’Neal. "This is my fourth year partnering with Toys"R"Us to support the Marine Toys for Tots Foundation, and I couldn’t be more excited. For the next nine weeks, I’ll be encouraging people everywhere to ‘Give Back with Shaq’. Last year was a record-breaking year, but, I know that with the help of generous consumers, this year’s campaign can be a slam dunk!"

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Hasbro builds European presence

BY CSA STAFF

LONDON — Showcasing its brands at Brand Licensing Europe this week, Hasbro said it is well-positioned to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

“Hasbro has significantly increased its presence throughout Europe as a stand-out innovator and mega licensor,” said Simon Waters, SVP globallLicensing and publishing at Hasbro. “Consumers can expect to see a broad and impressive line-up of licensed merchandise landing on store shelves this year, which is a direct result of Hasbro expanding its presence in key European regions with new offices, expanded teams and flawless execution of signing deals with market-leading licensees.”

At the BLE Hasbro will showcase key licensing categories, including apparel, consumer electronics, digital gaming, home, food, and toys.

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