Uniqlo sets opening date for San Francisco
Uniqlo announced today that it will open its first West Coast flagship store, in San Francisco’s Union Square, on Oct. 5.
The new store will occupy a 29,000 square foot space that will incorporate sleek design and the latest modern technology.
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Supervalu realigning management
Minneapolis — Supervalu announced that it is restructuring its executive leadership team to ensure alignment around the company’s goals and to better drive and execute the company’s business turnaround.
Kevin Holt has taken on an expanded role as president of Supervalu Retail. In this position, Holt will drive the overall strategy for the company’s traditional retail and pharmacy divisions, including overseeing the marketing and merchandising functions. Holt came to Supervalu in May from Hudsonville Ice Cream and Kilwin’s Quality Confections in Michigan, where he was the president.
As part of this change, executive VP and chief marketing officer Michael Moore will now report to Holt, as will Tim Lowe, who has been promoted to executive VP of merchandising.
In addition, company-veteran Janel Haugarth has accepted the newly created position of executive VP, business optimization and process improvement. She will oversee efficiency and cost-cutting efforts.
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Best Buy tops list of most effective back-to-school advertisers
Mountain View, Calif. — Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.
“It’s very clear that back-to-school is a season unto itself; though, like Christmas, it’s not just about retail,” said Peter Daboll, CEO of Ace Metrix. “The list of top ads this year is such an interesting variation of retail, personal care, toys and tech companies, and while technology played a role in this year’s ads, other themes such as value and philanthropy were also prominent.”
Unlike last year’s top advertisers, the traditional big box retailers and office supply stores shifted, in large part, from messages touting tech to those characterized by messages of “value,” or in the case of Wal-Mart, philanthropy– airing five separate back-to-school ads, the best of which promoted its “Box Tops for Education” program with General Mills.
Notable exceptions include Office Depot’s ad starring singer Nick Cannon, which appealed most favorably to females 36-49 and males 21-35. In addition, Best Buy along with HP, played down the overt “back-to-school” message and focused on students’ use of technology, messages that appealed across a number of demographics.
In addition, J.C. Penney was a big winner this year, according to Ace Metrix, with two ads in the “most effective” list, including the haircut ad, as well as one promoting back-to-school fashions. Also scoring well with moms were Old Navy’s back-to-school ads that starred former “Beverly Hills 90210” cast members. In addition, Macy’s and Kmart both had weaker showings this back-to-school season.
“Kmart’s ads featuring runway models offended some moms and came across as very loud,” Daboll said.
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