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United Airlines opens Walgreens-managed employee health clinic at O’Hare

BY Marianne Wilson

Chicago — United Airlines on Friday announced the opening of its employee health clinic at O’Hare International Airport. The clinic, managed by Walgreens, will serve a broad scope of employees’ health needs, such as urgent care for routine illness, travel and other immunizations including flu shots, prepackaged medications, job-related physical training and pre-employment physicals, at no cost to employees.

The 5,200-sq.-ft. facility is the only one of its kind for any airline at O’Hare. United also offers healthcare clinics for its employees at its Cleveland, Houston, Guam, and Newark/New York hubs.

“More employers are recognizing the benefits of worksite health centers and wellness programs to improve the overall health, satisfaction and productivity of their employees, while also reducing costs,” said Gregg Wasson, Walgreens president and CEO. “This project brings together two companies with deep Chicago roots to make health and wellness a top priority.”

The new O’Hare facility is United’s fifth workplace health, with all of the locations managed by Walgreens. United’s O’Hare facility adds to the more than 370 employer-based worksite health and wellness centers managed and operated by Walgreens Employer Solutions Group.

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Mar-19-2013 11:24 am

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Mar-19-2013 11:24 am

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Study: Brands and retailers have most followed pages on social media

BY Staff Writer

New York — Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers — beating out celebrities and TV shows which are followed by just over half of users.

The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power of Social Media and online information are impacting buying decisions.

“The new shopping mantra is ‘information is power,’” said Candace Corlett, President of WSL/Strategic Retail. “People are leveraging the abundance of technology to learn everything they want to know about products anywhere they want – be it a quick price comparison on their iPad while at the mall or in-store, or visiting Pinterest for decorating tips. The art and science of digital marketing has become essential for engaging consumers and targeting the right message to the right shopper at the right time.”

Additional findings of the report include:

  • Not so social. While the amount of time Americans spend online continues to increase (up three hours per week over 2011), social media usage has declined for the first time – down 10% in 2012 versus the previous year. Generation X, boomers and seniors are leading the change while usage by Millennials remains consistent.
  • Watch Millennials to see the future of shopping. Millennials showed the highest increase of time spent online – a full 25 hours per week (up five hours per week over 2011). In addition to relying heavily on their Social Networks for information about products they want to buy (40%), they are also the leaders in utilizing mobile phones to help them shop (63%) – resulting in a 15-point margin over Gen X shoppers.
  • Shopping gets mobile. With the rise of portable devices, shoppers are using their smartphones (42%) and tablets/e-readers (16%) to access product information and engage their friends in buying decisions while shopping in-store. In fact, mobile phones and tablets each accounted for 10% of online purchases made in the past three months. Shopping apps further increase mobile shopping activity, now ranking No. 4 among the most downloaded apps (following games, social media and music).

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Tiffany and Coach top luxury E-Retail satisfaction index

BY Marianne Wilson

Ann Arbor, Mich. — Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study’s 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

Coach and Tiffany & Co. lead the Index, tied with 80, which is generally considered the threshold for excellence. Saks and Nordstrom tie for second at 79, still well above the Luxury Index aggregate of 77. Brooks Brothers (76) is at the bottom of the measured luxury brands, but still close to the aggregate.

Subscription and flash sale sites Rue La La (73) and Gilt (72) round out the bottom of the Index, due to the registration or subscriptions required to see the content of the site. Non-luxury retailer Amazon registered a score of 88 in a similar study, meaning even the best luxury sites are still not measuring up to the very best online experiences. Since almost everyone shops at Amazon, customer expectations are being set at a level not yet achieved by any of these luxury e-retailers.

"Luxury retailers have some catching up to do with mainstream retailers in terms of measuring the customer experience across all channels and using that data and analysis to impact strategic, tactical, and operational decision making at the highest level," said Larry Freed , author of the study and president and CEO of ForeSee. "While there are a few exceptions, the customer experience is still playing a very tactical role in many of these companies, and there is an opportunity for these analytics to be valuable and actionable at so many levels."

According to the survey, more luxury brand shoppers (36%) are using mobile than non-luxury brand shoppers (25%) to research products, compare products or prices, purchase product, or use a company’s mobile app.

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Apr-02-2013 10:11 pm

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Apr-02-2013 10:11 pm

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