Universal Music Group Nashville names SVP media, artist relations
NASHVILLE, Tenn. Universal Music Group Nashville, a division of Universal Music Group, has appointed Beverly Keel to SVP media and artist relations. The announcement was made by Luke Lewis, chairman and CEO of Universal Music Group Nashville, to whom Keel reports.
“We are delighted to welcome someone of Beverly’s creative caliber to the Universal Music family,” stated Lewis. “Her specific expertise in media, content creation and deep experience across a broad range of disciplines make Beverly ideally suited to spearhead a wide range of communications activities that will help propel our artists and brands forward.”
Keel is a professor in the Department of Recording Industry at Middle Tennessee State University, where she serves as director of the John Seigenthaler Chair of Excellence in First Amendment Studies. She will continue her affiliation with the university. She is also the president of the International Association for the Study of Popular Music-US. She spent a decade as the Nashville correspondent for People Magazine and served as the celebrity columnist at the Tennessean newspaper for two years, during which time she won the Charlie Lamb Award for Excellence in Country Music Journalism. She was also an entertainment editor of American Profile magazine and served as editor of CMT Life.
Sears looks to re-brand image with women
HOFFMAN ESTATES, Ill. Sears announced that it has launched “The Many Sides of Me” campaign in order to re-engage women in the Sears brand.
“We have executed against a range of initiatives tied to our strategic pillars that have improved our relevance to customers, including engaging them on a personal level,” said Scott Freidheim, EVP operating and support businesses for Sears Holdings. “With this launch, we’re on a path to ‘Feminize, Energize and Digitize’ the Sears soft side brand positioning.”
As an extension of “The Many Sides of Me” print campaign in key September fashion issues, the brand is also collaborating with leading titles Vogue and Lucky and will be featured on their digital shopping platforms, the company reported. The collaboration will enable customers to shop and buy Sears Fall fashion merchandise on the Vogue Stylist and Lucky at Your Service apps for the Apple iPhone.
Additionally, as part of the ongoing Sears brand strategy of developing personal digital relationships with customers, the campaign features a new digital destination to engage women in the multi-channel “The Many Sides of Me” experience. At TheManySidesOfMe.com, customers can browse the collection, as well as participate in a digital contest that invites women to share their multi-faceted lives and how they make their personal, versatile style work.
Whole Foods launches color-coded seafood rating system
AUSTIN, Texas Whole Foods Market announced that it has launched the first in-store color-coded sustainability-rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013.
The company worked with Blue Ocean and Monterey Bay Aquarium to develop an easy-to-follow system to help customers choose sustainable seafood. Species given green ratings are considered relatively abundant and caught in environmentally-friendly ways; those with yellow ratings are considered good alternatives, though some concerns exist with the species’ status or catch methods; red or “avoid” means that for now, the species is suffering from overfishing, or that current fishing methods harm other marine life or habitats.
“At the end of the day, it’s a team effort. Our customers, buyers, fishermen, and fishery managers can all make smart decisions that move us in the direction of greater sustainability. The new color-coded rating system is a transparent way to provide sustainability status information. This new program, along with our promise to phase out red-rated species, deepens our commitment to having fully sustainable seafood departments,” said Carrie Brownstein, Whole Foods Market seafood quality standards coordinator.