MARKETING/SOCIAL MEDIA

UPS: 1 in 3 Canadian consumers will shop Black Friday, Cyber Monday

BY Dan Berthiaume

Mississauga, Canada — Canadian shoppers are off to an earlier start with holiday shopping. UPS Canada's annual Black Friday survey conducted by Leger shows that one-third of Canadians plan to take advantage of Black Friday and Cyber Monday deals.

The findings forecast that 20% of Canadian consumers will travel to the U.S. to shop for Black Friday deals and 32% of Canadian consumers will make online Cyber Monday purchases from U.S. retailers.

"The growth in e-commerce innovations and product offerings south of the border is still enticing a lot of Canadian shoppers, but Canadian retailers are starting to pick-up the pace as seen through the ubiquity of online deals during the U.S. Thanksgiving weekend as well as the strong desire among Canadians to buy Canadian," said Jim Bena, VP of marketing, UPS Canada."

Still, U.S. retailers compete for their share of the Canadian market. Some 44% of those unlikely to make purchases from the U.S. expressed a preference to shop Canadian. This preference was significantly lower in Quebec than the rest of Canada (29% compared to 48%). Age was also a key factor with the likelihood to purchase although decreasing significantly with age. Those ages 18-34 are more likely to purchase goods from the U.S., either online or in person, than any other age group.

Post-purchase experience and shipping options are priorities for Canadians shopping online, including clear delivery dates and package visibility:

specific delivery times (36%)

text or email alerts of shipment status (35%)

same day shipping (29%

convenient pick up locations (25%)

UPS predicts to deliver 34 million packages globally on its peak day of Dec. 22. During the course of the month of December, the company forecasts a record volume of 585 million packages, an increase of 11%. UPS Canada surveyed 1,537 Canadians online between Sept. 30 and Oct. 2, 2014.

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News

Shared WiFi app wins PayPal ‘BattleHack’ contest

BY Dan Berthiaume

San Jose, Calif. — PayPal and Braintree have named named the $100,000 grand prize winner of the 2014 BattleHack Series. At the World Finals, competitors were tasked with building an application that incorporates PayPal, Braintree or Venmo APIs.

The grand prize was awarded to the team from Tel Aviv, with two hackers, Shai Mishali and Pavel Kaminsky.

The winning team created AirHop, a collaborative consumption application for consumers to share carrier or WiFi access.

The app enables a mobile phone with no connectivity to "hop" on to another person's device (running the service) to make a phone call or send a text in exchange for a PayPal-enabled payment.

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MOBILITY

Wal-Mart, Holoma partner on exclusive online photo service

BY Dan Berthiaume

Bentonville, Ark. –- Wal-Mart Stores Inc. is partnering with Holoma Inc. to provide a service that is a Walmart exclusive through the holiday season. Consumers can use the online service to create interactive photo cards and gifts that play a related video.

When a photo and a related video are uploaded, 4D technology links the two, creating a "4D photo." When the photo is scanned with the free, integrated mobile app, the video plays. The photo is not altered or changed in any way. The photo can be instantly uploaded in-store at a kiosk or the online Wal-Mart Photo Center.

There is no upcharge to print 4D photos at Walmart or to use 4D photos to create cards, invitations and an array of photo gifts.

"Seeing a photo come to life like this is magical," said Ken Haffner, CEO of Holoma Inc. "With the readily available video and photo technology on mobile phones, we thought, why not connect the two for a truly engaging experience? And, without altering the photo in any way we can bridge the gap between still photography and video.”

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