Upscale furniture retailer in Dallas opening
Design Within Reach has unveiled its new location at NorthPark Center in Dallas.
At nearly 13,500 sq. ft., the space is three times the size of the previous temporary space the company occupied at the center. The retailer partnered with New York-based architecture firm DFA to bring the new store to life.
Unique to this location is the "Park House," developed in consultation with Dallas-based firm Droese Raney Architecture. An expanded suite of graciously luxurious rooms, it uses native materials and architecture that draws on local traditions to evoke the setting of a modern North Texas home.
Additional features of the new Design Within Reach include:
• Thirty fully realized room vignettes;
• A hanging installation made up of hundreds of pendant lightsglows overhead at the Studio entrance;
• Swatch Wall: A 30-ft.-long material and color spectrum represented by hundreds of wall-mounted, upholstered tiles offers a glimpse of the more than 3,000 custom options;
• Outdoor Collections: An expanded assortment of outdoor furniture featuring classic pieces and DWR exclusive outdoor collections, and
• Displays of office solutions for home and business.
Discounter ups mobile game with in-store location technology
Target Corp. is making it easier for customers to find their way around its stores — and to quickly find what they are looking for.
The chain is integrating beacon and Bluetooth technology into its mobile app. It will show the shopper’s location in real-time on the app's map as they move about the store, and display nearby Cartwheel deals. Shoppers will also be able to find an item on the map through their digital shopping list.
In a posting on its website, Target describes the new technology as “a GPS for your shopping cart.”
"Just click on an item from your list and the app will indicate on a store map the precise aisle where you can find your item," explained Target chief information and digital officer Mike McNamara in a video that accompanied the posting. (To see the video, click here.)
The new app technology will be live in across half of the chain in time for the holidays. It comes on the heels of another mobile enhancement: Target’s integration of its Cartwheel app within its mobile app. Both efforts are part of the company’s commitment to turnaround its business.
Contact-free payment speeds up checkout at discount grocer
Aldi is making it easier for customers to pay for purchases.
The fast-growing deep-discount grocer now accepts all forms of contactless payment, including Apple Pay and Android Pay. Both options are available across Aldi’s nearly 1,700 stores nationwide.
Shoppers can pay for their groceries by tapping their contactless-enabled bank card, smartphone or other wearable device on a dedicated payment terminal.
"We're continually innovating to provide our customers a faster, more efficient shopping experience that saves them time and money," said Jason Hart, CEO of Aldi. "We build and run stores customers can shop quickly. Contactless payment makes shopping at Aldi that much faster and more convenient."
This is the latest move the grocer has made to streamline how customers purchase merchandise. In August, Aldi announced a pilot partnership with grocery delivery service Instacart. Shoppers can access the service on Instacart’s website or the Instacart app, and add merchandise to their virtual carts. At checkout, they can choose a delivery window from an hour away, up to a week later.
The service is available in Atlanta, Dallas, and Los Angeles, and the company is already evaluating future expansion.