Urban Outfitters Buys Gardening Retailer
Philadelphia Urban Outfitters Inc. veered from its traditional business lines on Friday, saying it will buy a garden center in the Brandywine Valley of suburban Philadelphia, according to the Philadelphia Business Journal.
The company said it has reached an agreement to buy J. Franklin Styer Nurseries Inc., which sells indoor and outdoor plants and “an eclectic assortment of garden supplies and home products,” according to Urban Outfitters. The 10-acre site also includes a garden cafe and range of landscape-design and construction services.
In 2006, Urban Outfitters announced it was working on a new, garden-themed store concept to add to its brand portfolio.
AE to launch new children’s line, 77kids
PITTSBURGH American Eagle Outfitters today reported that it is launching a new children’s apparel line, 77kids by american eagle.
The line will debut online at www.77kids.com later this year, AE reported, with brick-and-mortar stores in the U.S. planned for 2009. The company added this is its first online-only launch of a brand.
“77kids is a natural fit for American Eagle,” said Jim O’Donnell, ceo of American Eagle Outfitters. “We’re leveraging the AEO expertise and best practices to create something new, incremental and exciting for customers.”
DwellStudio crafts home, baby line for Target
MINNEAPOLIS DwellStudio, a leading home furnishings company, is launching a new home and baby collection exclusively at Target stores and at Target.com, the companies announced today.
The DwellStudio home collection will include a bedding line that features old-world design combined with minimalist style, the companies reported, and a dining line that incorporates mix-and-match patterns in its tablecloths, placemats, napkins, table runners, kitchen towels, pot holders and oven mitts.
The baby bedding and furniture line features the same modern aesthetic as the home collection, the companies reported. The line includes nightlights, boudoir pillows, wall decals, blankets and soft toys available in a variety colors, patterns and styles.
The DwellStudio for Target Baby collection will launch in January 2008. The home collection will be available in February. Prices for the home collection range from $2.99 for a napkin to $99.99 for a king-sized comforter mini set. The baby collection ranges from $2.99 for a pair of booties to $79.99 for a three-piece crib set. The furniture ranges in price from $99.99 for an ottoman to $299.99 for a crib or $289.99 for a convertible dresser/changing table.