REAL ESTATE

Urban Outfitters to open ‘lifestyle center’ concept in New York

BY Marianne Wilson

New York — Urban Outfitters has signed a lease for 56,730 sq. ft. on three levels at W&H Properties’ 1333 Broadway site, where the retailer will create its innovative new “lifestyle center” concept with new features never before seen from the brand, according to Anthony Malkin, president of Malkin Holdings, which supervises the W&H Properties portfolio.

The retailer will take occupancy in September.

“This store will be a huge catalyst for this retail and office neighborhood extending north of Herald Square,” said Malkin. “The area has seen transformational changes over the past few years, as Broadway with its pedestrian arcades links Herald Square to Times Square, and Urban Outfitters will be a magnet for shoppers.”

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S.Jones says:
Jul-03-2013 11:52 am

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S.Jones says:
Jul-03-2013 11:52 am

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OPERATIONS

Walmart launches social media-inspired ‘Get on the Shelf’ program

BY Staff Writer

New York — Walmart has launched the latest installment of its social media-inspired merchandising initiative known as, “Get on the Shelf.”

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

"We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing. In return, Walmart is giving them exposure to millions of potential customers," said Joel Anderson, president and CEO of Walmart.com. "Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better."

Businesses and product developers can submit entries for products that complement the assortment of items sold on Walmart.com, such as electronics, home, toys and apparel. All entries will be screened by Walmart merchants before the public is asked to vote on their favorite products later this summer. Then, Walmart merchants will select up to 20 product finalists that will be featured in an original web series produced by VIMBY, The Mark Burnett Digital Studio. The weekly web series will be available at https://getontheshelf.walmart.com and the public vote will determine each week’s winning item.

Through this process, up to five winning products will be chosen to be sold on Walmart.com. One or more of these winners will be selected as a grand prize winner based on the number of online pre-orders from customers, and could potentially be sold in select Walmart stores.

By all accounts last year’s program was a success with more than 5,000 entries received and more than one million votes from across the country. Last year’s grand price winner was Humankind Water and runners up included PlateTopper and SnapIt Eyeglass Repair Kit.

The Get on the Shelf platform was created by @WalmartLabs, the technology arm of Walmart Global eCommerce which designed it to be scalable and robust enough to process a high level of product entries, votes and traffic. Since the initial U.S. Get on the Shelf contest in 2012, the platform was used to source greeting card designs, which were submitted and voted upon by customers.

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OPERATIONS

Men’s Wearhouse in annual National Suit Drive

BY Marianne Wilson

Fremont, Calif. — Men’s Wearhouse has launched its sixth annual National Suit Drive, with a goal to collecting 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce.

In its first five years, the Men’s Wearhouse National Suit Drive collected more than half a million pieces of business attire, including 120,000 suits.

“The Men’s Wearhouse National Suit Drive provides opportunity to those who are less fortunate,” said president and CEO Doug Ewert. “A suit isn’t just about the outward appearance; it’s about bringing out the best in a man to give him the confidence to move toward success.”

Men’s Wearhouse has partnered with more than 150 nonprofit organizations around the country that will distribute the clothing donations collected through the National Suit Drive to unemployed men and women in need. The local nonprofit partners also prepare these men and women to re-enter the job market through résumé-building workshops, interview preparation and employment training programs.

As a thank-you, clothing donors will receive a coupon for 50% off the regular price of retail items for their next Men’s Wearhouse purchase, excluding shoes and clearance and Everyday Low Price items.

The company is also leveraging its social media pages to generate publicity for the clothing drive. It is encouraging shoppers to share images and videos and to track donations with a live donations counter on its Facebook page.

It will also be offering real-time updates on Twitter that people can find via hashtag #giveasuit. Additionally, for every National Suit Drive mention on Facebook and Twitter, Men’s Wearhouse will contribute $1 (up to $20,000) to the cause.

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