Urban Outfitters set to unveil new concept, Space Ninety 8
New York — Urban Outfitters will unveil a new concept, Space Ninety 8, on April 4, in the hip Willliamsburg section of Brooklyn, N.Y.
The five-level space is located in a renovated warehouse and has an industrial look, complete with exposed ceilings and brick walls. The basement will house a rotating series of pop-ups, while the first floor will showcase independent designers and vendors, according to the Village Voice. The first floor will also be home to a vintage shop, called Urban Renewal.
The second and third floors will feature Urban Outfitters’ men’s and women’s collections, along with home goods. The third floor will also feature an East Coast outpost of trendy Los Angeles restaurant Gorbals (by former Top Chef winner Ilan Hall).
The fourth level will feature an outdoor extension of the restaurant and bar space, the report said.
Survey highlights role of mobile in in-store shopping
New York — Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a study by global digital and technology agency DigitasLBi.
In the study, "Connected Commerce: A Snapshot of the Modern Shopper,” 71% of Americans say that using a mobile phone while shopping inside a store could affect their buying decisions.
The percentage of consumers who have purchased an item online via smartphone in the last three months varies by country: 70% so in China, 22% in the U.S., 13% in France, and 6% in Belgium. Additionally, 79% of people in China go online on their phone while shopping in-store, compared to 37% in the U.S., 27% in France, and 16% in Belgium.
The practice of ‘showrooming’ has become a prevalent global trend. It is most common in Sweden, where 88% of consumers research a product in-store before buying online, followed by 84% in China, 66% in the U.S., and 48% in Belgium.
Mattress Firm completes acquisition of Sleep Experts
Houston — Mattress Firm Holding Corp. announced it has completed its acquisition of the outstanding partnership interests in Sleep Experts Partners.
With the acquisition, Mattress Firm expects to operate an additional 55 stores in the Dallas and Austin markets, two of Mattress Firm’s core markets.
Mattress Firm operates 1,400 stores across 33 states.