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U.S. mobile commerce sales predicted to top $3.4 billion in 2010

BY CSA STAFF

New York City — Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research. Travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion.

Mobile online shopping growth in the United States has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping,” commented ABI senior analyst Mark Beccue.

In Japan, where mobile online shopping has been commonplace for several years, mobile is responsible for nearly 17% of all e-commerce sales. But the success of mobile online shopping will not be confined to the United States and Japan. In 2015, ABI Research believes, mobile online shopping will be responsible for $163 billion in sales globally, 12% of global e-commerce turnover.

Mobile marketing practice director Neil Strother added, “Beyond direct sales generated via mobile, innovative retailers will use mobile online shopping to introduce a broad- range of mobile marketing campaigns and CRM programs.”

ABI Research’s new “Mobile Commerce” study forecasts sales generated by mobile by region, plus verticals in the U.S. market such as apparel, consumer electronics, books/DVDs, travel and entertainment tickets. The report also presents details of evolving consumer behavior and use-cases for mobile commerce.

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Consumer confidence up in November

BY CSA STAFF

New York City — Confidence is up according to The Conference Board, whose leading economic index (LEI) for the United States increased 1.1% in November to 112.4, following a 0.4% increase in October, and a 0.6% increase in September.

"November’s sharp increase in the LEI, the fifth consecutive gain, is an early sign that the expansion is gaining momentum and spreading,” said Ataman Ozyildirim, economist at The Conference Board. “Nearly all components rose in November. Continuing strength in financial indicators is now joined by gains in manufacturing and consumer expectations, but housing remains weak."

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Glee star named spokeswoman for Flirt! Cosmetics

BY CSA STAFF

NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl’s, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand’s spring 2011 product collection.

Morris will act as ambassador for brands appearing on Flirt!’s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.

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