Vera Bradley expands Indiana campus
Fort Wayne, Ind. – Vera Bradley is expanding its Roanoke, Ind., campus, creating what the vertical specialty retailer estimates will be about 128 new jobs during the next four years. The company will invest approximately $26.6 million to expand both its current 40,000-sq.-ft. design center by 149,000 sq. ft. and its 420,000-sq.-ft. distribution center by 10,000 sq. ft. Both complexes are located just outside Fort Wayne, Ind., near Interstate 69.
We are proud to invest in our hometown," said Barbara Bradley Baekgaard, chief creative officer and co-founder of Vera Bradley. "Our design center expansion will bring the majority of our northeast Indiana employees together on one campus and will strengthen collaboration across the company."
The Indiana Economic Development Corporation is offering Vera Bradley tax credits, and the company is working with the Fort Wayne-Allen County Economic Development Alliance on additional incentives. Of the $26.6 million project cost, about $10 million of the investment is projected in fiscal 2014 and raises the company’s previously disclosed fiscal 2014 capital expenditure guidance from approximately $20 million to approximately $30 million for the full fiscal year. It is estimated that the project will be completed in late 2014.
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Verizon partners with All-Rite for Viva Movil flagship
New York – Verizon Wireless has partnered with All-Rite Construction Company to launch the flagship store of its new Viva Movil premium retail banner aimed at Latino customers. Located in Brooklyn,N.Y., the 3,000-sq.-ft. store features sleek, ultra-modern interiors, lounge-like atmosphere and immersive media displays. The intent is to provide in-store customers with an integrated omni-channel experience.
“This was a unique experience because we were really there to help shape the face of a new brand,” said Gregg Zysman, VP All-Rite Construction. “We enjoy the challenge of working with a new company at the beginning stages and seeing things come to life. This is their flagship, and they wanted to open with a statement. There’s going to be a lot of exposure for them, and it’s an incredibly vibrant, revitalized location, so the store really had to make an impact.”
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Harbor Freight teams with Ozmott on mobile application
Traverse City, Mich. — Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
The Ozmott system relies on a sustainable deals model that allows consumers to take advantage of in-demand, merchant- supplied offers. For Harbor Freight, Ozmott provides in-store offers and "Pips" every time a consumer makes a purchase and shares that offer with friends. Collected Pips can then be used to unlock top-tier "Luxe" offers that provide users an affordable way to enjoy luxury items. Ozmott users are encouraged to add their friends to earn more Pips toward each redemption — the more friends you have, the bigger the Luxe items you can unlock.