OPERATIONS

Vera Bradley taps former OfficeMax exec to head e-commerce, omnichannel efforts

BY Marianne Wilson

New York — Accessories retailer Vera Bradley has named former OfficeMax executive Thomas R. Giacalone as VP e-commerce.

"Growing our e-commerce business is a critical piece of our five-year strategic plan, and we are very fortunate to have someone of Tom Giacalone’s background and caliber join Vera Bradley to lead this important function," said CEO Robert Wallstrom.

Giacalone will be in charge of setting the strategic and tactical direction for verabradley.com and all of the digital operations associated with presenting the Vera Bradley brand on the Web. In an effort to grow Vera Bradley as an omnichannel company, he will collaborate with many partners on both the retail (direct) and wholesale (indirect) sides of the business to establish the course for the company’s enhanced digital strategy.

Since 2012, Giacalone has served as VP of omnichannel strategy and e-commerce operations for OfficeMax, where he led the omnichannel customer experience and drove operational efficiencies and revenue growth. Prior to that, he held various positions of increasing responsibility in stores, merchandising, operations and e-commerce with Sears Holdings, including the post of divisional VP/general manager of multichannel management.

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OPERATIONS

Build-A-Bear Workship adds new board member

BY Staff Writer

St. Louis — Build-A-Bear Workshop said that Michael Shaffer has been appointed to the company’s board of directors.

Shaffer, 51, will serve as chairman of the audit committee and a member of the nominating and corporate governance committee. He is executive VP, COO and CFO for New York-based PVH Corp. where he oversees the retail division, treasury, corporate finance, information technology, and logistics services.

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News

DM Analytics releases tag and sign software

BY Dan Berthiaume

Phoenix – DM Analytics, a provider of retail-focused software solutions, has added a Tag and Sign system to a comprehensive application suite that also incorporates ordering, receiving, shelf price audit and inventory modules. The system is aimed at supermarkets, drug stores, dollar stores, hardware, consumer electronics/appliances, furniture/home furnishings, liquor, auto parts, hobby/crafts, pool supply, and other hardlines retailers.

The flexible solution supports all shelf tag types, sign types, and fonts; offering configurability for different messages and tag stock; and enabling end-users to select how tags are sorted. It also runs on mobile devices, including Apple iOS, and may be completely integrated with retailers’ existing POS, scanning, merchandising, headquarters, and promotions management systems.

Materials are generated from one centralized system, preventing any deviation from corporate-approved graphics and marketing messages while ensuring consistency from store-to-store. Retailers can determine when new tags should be “pushed” to stores based on changes to prices and items; should a price change be scheduled by headquarters, management can assess the number of tags each store will need to generate and plan labor accordingly.

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