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VeriFone expands Way2Ride app to Philly taxis

BY Dan Berthiaume

San Jose, Calif. – VeriFone Systems Inc. is making its Way2ride sound-based mobile app for smartphones available to taxi passengers in Philadelphia. Way2ride enables Philadelphia passengers to tap and pay for cab fares in 1,400 of the 1,600 taxi cabs currently operating in the city.

Passengers can download the free Way2ride app to their iOS or Android smartphones and pre-load payment information and preferred tip amounts. Digital receipts are immediately emailed to the passenger and stored in the app and online portal for access and expensing of business trips.

“The launch of Way2ride in nearly every cab operating in the city of Philadelphia is a result of the considerable success it has experienced following the app’s initial launch in New York City,” said Amos Tamam, senior VP of taxi systems for VeriFone.

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Aisle411 enhances Marsh Supermarkets’ shopping and navigation app

BY CSA STAFF

Mobile retail navigation service Aisle411 will be offering its indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

Shoppers can use the Marsh App, built for Marsh by Taqtile Mobility, to find where products are located inside the 81 Marsh, O’Malia’s or Mainstreet Market Stores in Indiana and Ohio. Marsh licensed Aisle411’s product locator technology and store maps inside the Marsh App so customers can find products, map shopping lists and take advantage of weekly offers.

“We are excited to add Marsh Supermarkets to our growing group of innovative retailers who digitize their stores to provide innovative app functions that help consumers find what they want when they want it,” said Nathan Pettyjohn, CEO of Aisle411. “Our company continues to change what it means to customize the consumer shopping experience inside a retail environment. Our technology puts a retailer’s entire inventory in the palm of a customer’s hand by way of a searchable indoor map.”

Aisle411’s platform collects, organizes and monetizes retailers’ product inventory and location data. The company has also partnered with positioning technology providers to help garner merchandising insights and provide relevant messages to customers — such as welcoming them back to the store, asking customers if they need assistance once they find the products they are searching for or displaying coupons for items they are currently near.

According to Aisle411, the new partnership with Marsh has the ability to reach more than 2 million weekly shoppers at 81 Marsh-operated locations. The deal adds to the more than 12,000 retail locations across the country that use Aisle411’s mapping platform. Marsh touts itself as the first grocery store in the world to use electronic scanners to make purchases.

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IRI appoints new international president

BY CSA STAFF

Information Resources, Inc. (IRI) has named former Carrefour Group executive José Carlos González-Hurtado as president of International.

González-Hurtado will be responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific, Australia, South Africa and New Zealand.

“José Carlos has extremely robust consumer business expertise, with experience in both the manufacturer and retail arenas,” says IRI president and CEO Andrew Appel. “We look forward to the unique expertise he can bring to our international clients, having a full range experience in the commercial side of their business, extending from marketing and e-commerce to the supply chain and innovation.”

Before IRI, González-Hurtado was group chief commercial officer and member of the executive board at Carrefour Group, where he was responsible for the marketing, e-commerce, commercial and supply chain functions and led Carrefour’s private label program.

Prior to his tenure with Carrefour, González-Hurtado spent more than two decades at Procter & Gamble in various roles, including VP and officer leading some of the major local, regional and global-level Procter & Gamble businesses in developed and emerging regions, achieving record business and profit growth across the board. He was professor of marketing planning and management at ICADE, Comillas Pontifical University in Madrid for several years and is an active and recognized lecturer on marketing and business leadership for numerous universities and international forums, including Kellogg-Recanati MBA School in Tel Aviv, the World Retail Congress in Berlin, Hebrew University in Jerusalem and Góndola Retail Fair in Colombia.

González-Hurtado is currently based in Paris and has worked and lived in Spain, Brazil, the United States, Greece, Switzerland, Israel, Colombia, Peru, Russia, the Ukraine, Germany and France.

“IRI’s rapid international growth and strong focus on global expansion present a unique challenge well-suited to my experience,” said González-Hurtado. “I look forward to optimizing IRI’s international assets for superior client growth and expanding into the next emerging geographies important to our client base.”

González-Hurtado has master’s equivalent degrees in law and in business administration from ICADE in Madrid, Spain. He was, in 2011, elected board member of the American Chamber of Commerce and the European Business Association, and served as president of the Consumer Goods Association in the Ukraine from 2004 to 2006.

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