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Verizon Debuts New Store Concept

BY CSA STAFF

Basking Ridge, N.J. Verizon Wireless opened its latest Verizon Wireless Communications Store last week in Brentwood, Calif. The 3,000-sq.-ft. location features an interactive “demo zone,” customer-support areas and a check-in kiosk for customers to sign in on arrival and stay informed via monitors that track their place in the queue for service.

Shoppers are also encouraged to bring old cell phones and accessories they no longer use for donation to the Verizon Wireless HopeLine program.

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Sears Holdings elects ex-Dell ceo to board

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears Holdings has elected former Dell president and ceo Kevin Rollins to its board of directors. His election increases the number of Sears Holdings’ directors to eight.

“Kevin Rollins is an accomplished businessman whose experience leading a company in Fortune’s top 50 will be invaluable as we continue to implement Sears Holdings’ revised organizational and internal management structure. The board of directors looks forward to his advice and contributions,” said Sears Holdings chairman Edward Lampert.

Rollins spent 11 years with Dell, retiring in May 2007, and served in a variety of positions including vice chairman and head of Dell Americas. Prior to his time at Dell, Rollins worked at Bain & Company, most recently serving as a director and partner.

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JCPenney unveils new lifestyle brand

BY CSA STAFF

PLANO, Texas JCPenney today announced its largest brand launch in its history. The company introduced its new American Living lifestyle brand, designed exclusively for JCPenney by Global Brand Concepts, a division of Polo Ralph Lauren.

The American Living line, according to JCPenney, includes a full range of apparel for women, men and children, along with footwear, accessories and home furnishings and textiles. The collection will be available starting this month in about 600 stores, online at jcp.com and through the company’s catalogue.

American Living truly differentiates JCPenney in the retail marketplace. Nowhere else but JCPenney will customers find this level of updated classic style and impeccable quality at such a smart price, said Myron Ullman, III, chairman and ceo of JCPenney. During the past year, hundreds of our associates have been involved in bringing American Living to life at JCPenney in partnership with Global Brand Concepts. Through their efforts, 40 merchandise categories will be offered to our customers. 

JCPenney said that three of its stores  Glendale, Calif., Paramus, NJ, and Montrose, Co. will give special attention to the new collection, with American Living shops, a designated store-within-a-store presentation. The company said these will be similar to its in-store Sephora concept, and will bring apparel and home items into one location. JCPenney added that most of its new stores beginning with openings in March will feature American Living merchandise in a similar in-store presentation.

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