Verizon partners with All-Rite for Viva Movil flagship
New York – Verizon Wireless has partnered with All-Rite Construction Company to launch the flagship store of its new Viva Movil premium retail banner aimed at Latino customers. Located in Brooklyn,N.Y., the 3,000-sq.-ft. store features sleek, ultra-modern interiors, lounge-like atmosphere and immersive media displays. The intent is to provide in-store customers with an integrated omni-channel experience.
“This was a unique experience because we were really there to help shape the face of a new brand,” said Gregg Zysman, VP All-Rite Construction. “We enjoy the challenge of working with a new company at the beginning stages and seeing things come to life. This is their flagship, and they wanted to open with a statement. There’s going to be a lot of exposure for them, and it’s an incredibly vibrant, revitalized location, so the store really had to make an impact.”
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Harbor Freight teams with Ozmott on mobile application
Traverse City, Mich. — Mobile-shopping application Ozmott has partnered with Harbor Freight Tools to provide an app that will offer discounts in all Harbor Freight locations nationwide through a free mobile platform.
The Ozmott system relies on a sustainable deals model that allows consumers to take advantage of in-demand, merchant- supplied offers. For Harbor Freight, Ozmott provides in-store offers and "Pips" every time a consumer makes a purchase and shares that offer with friends. Collected Pips can then be used to unlock top-tier "Luxe" offers that provide users an affordable way to enjoy luxury items. Ozmott users are encouraged to add their friends to earn more Pips toward each redemption — the more friends you have, the bigger the Luxe items you can unlock.
Report: Data drives marketing value
Indianapolis – Almost eight-in-10 (78%) marketers report feeling pressure to become more data-driven, but only a little more than a third of companies (36%) say they routinely use data-driven marketing to customize messages and offers, in order to improve customer experience and campaign performance. Teradata’s Data-Driven Marketing Survey 2013 also indicates within two years more than 80% of marketers will have implemented or begun projects that automate data quality, performance management and marketing workflow processes.
Teradata views data-driven marketing as the combination of collecting and connecting large amounts of data, rapidly analyzing it and gaining insights, and then bringing those insights to market via marketing interactions tailored to what’s relevant for each customer. Other data the study revealed about the state of data-driven marketing includes:
- Nearly 50% of marketers agree that data is the most underutilized asset in their organization, with less than 10% saying they currently use what data they have in a systematic way.
- Seventy-one percent of marketers say they plan to implement a big data analytics solution in the next two years.
- Just 18% of marketers say they have a single, integrated view of customer actions, yet it is one of marketers’ top priorities for future improvement.
- Seventy-five percent of marketers who try to calculate their return on marketing investment (ROMI) encounter problems, mostly in the lack of system integration.
- Forty-two percent of marketing executives agree that integrating the cross-channel customer experience is a top priority.
- Nearly 65% of marketers agree that silos within their marketing department prevent them from having a holistic view of a campaign across channels.
The Teradata Data-Driven Marketing Survey 2013 was conducted through a blind online survey of more than 2,200 marketers worldwide from individual contributors up to top executives between March 8 and May 4, 2013.
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