Verizon Wireless is Energy Star partner
New York City — Verizon Wireless has joined the Environmental Protection Agency’s Energy Star program. Seventy-five Verizon Wireless Communications Stores have already earned the Energy Star designation for superior energy performance.
Under the partnership, Verizon Wireless pledges to measure and track energy performance at hundreds of its stores, switching centers, cell sites and other facilities throughout the United States.
“We are formalizing our partnership with the EPA and this strategic, corporate energy management program to help us continue to enhance our business’ sustainable energy practices and contribute to a better environment for future generations,” said John Stratton, executive VP and COO for Verizon Wireless, in a statement. “And being more energy efficient makes business sense: energy efficient operations help keep costs down, and we can redirect those resources to improve the customer experience.”
Gap opens holiday pop-up
San Francisco — Gap has joined the growing ranks of retailers opening holiday pop-ups. The chain has teamed with the New York City hipster publication Cool Hunting to open a temporary store at Gap’s 5th Avenue and 54th Street gallery space. It will be open through Jan. 2, 2011, and feature more than 100 products hand-selected by Cool Hunting‘s editors.
The look and feel of the shop channels a cozy winter sanctuary, created by local designer by Kenyan. Infusing modern-rustic textures with a warm ambiance, the shop integrates hanging light fixtures, panels made of salvaged barn wood, antique Persian rugs, bead board paneling, chandeliers by Roll and Hill, decorative painting by Evolving Image and wood top tables with metal gas pipe legs, all surrounded by one-of-a-kind art installations, including one-of-a-kind Jonathan Adler sculptures and one of Ian Hundley’s map-based quilts. The shop’s graphics were created by Matt Van Ekeren.
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Report: Retailers continue to invest in green
Miami — Retailers are continuing to invest in sustainability initiatives, even during tough economic times, according to a new report by RSR Research entitled "Lean and Green: Sustainable Practices Are Changing Retail, Benchmark 2010.”
"We saw in last year’s report an increased interest in store-based green initiatives, and that continued very strongly this year," said Steve Rowen, managing partner at RSR Research and co-author of the report. "While our survey shows that many retailers have made inroads in this area, they also report that they have a lot more work to do in stores to both increase efficiency and reduce waste in stores."
The research also revealed a certain amount of impatience by retailers with regards to consumers lack of spending on green products. When it comes to consumer demand, we definitely saw a certain amount of impatience.
“But we saw a real opportunity for retailers to do more to educate consumers about the things they’re doing in other areas of the business – things that ultimately benefit consumers in their own neighborhoods,” said Nikki Baird, also a managing partner at RSR Research and co-author of the report.
The report, which contains recommendations for creating successful green strategies, can be downloaded here.