Verona Pizza & Pasta inks lease at Signature Plaza
Plano, Texas Jacksonville, Fla.-based Regency Centers said it has leased space at Signature Plaza to Verona Pizza & Pasta. Specializing in Italian cuisine, Verona Pizza & Pasta has leased 1,826 sq. ft. of space and is slated to open for business in the fourth quarter at the center located in Plano, Texas.
The 106,184-sq.-ft. shopping center is anchored by Kroger supermarket alongside national retailers such as Subway, The UPS Store, Great Clips and Bank of America.
Hhgregg names new execs
INDIANAPOLIS Hhgregg announced that it has appointed Jeremy Aguilar, currently interim CFO, as the company’s new CFO. Hhgregg has also promoted Gregg Throgmartin, SVP store operations, to the role of EVP and COO, while Michael Larimer is being promoted to chief merchandising officer from his current position as SVP electronics merchandising.
Aguilar has served as the company’s interim CFO since March. He joined Hhgregg in 2005 and previously served as the company’s VP controller as well as director of financial reporting.
Throgmartin joined the company in 2001 and has held the positions of SVP store operations, VP sales, director of strategic merchandising, regional manager and store manager.
Larimer joined the company in 1999 as the video merchandising manager, a position he held until he assumed his current role in 2001.
Pharmacists star in Target Rx effort
Shoppers at Target stores are being encouraged to “Ask Us” as part of an aggressive new advertising campaign designed to promote the retailer’s pharmacy department.
An extensive new sign package hit stores this week, as part of that campaign, encouraging shoppers to ask the pharmacists about $4 generics, flu shots or other health questions. Overhead “Ask Us” signs are visible at store entrances, in main aisles and above the pharmacy. The retailer also makes use of endcap signs and floor graphics leading to the pharmacy. The aggressive in-store communication effort is part of a larger marketing initiative the company announced at the end of its second quarter.
At that time, EVP merchandising Kathy Tesija said the third quarter would see Target begin “an unprecedented integrated marketing campaign to drive even greater awareness for our pharmacy services and convert more Target guests into Target pharmacy guests.”
Target operates more than 1,700, of which about 1,500 contain pharmacies.
“These efforts will help contribute to store wide sales growth as loyal pharmacy guests are some of our best guests in terms of frequency and basket size,” Tesija said.
The emphasis on pharmacy is seen as an important driver of customer traffic and average transaction size, areas where Target has stuggled this year as the weak economy prompted customers to shop elsewhere.