OPERATIONS

Vestcom International announces key leadership and organizational changes

BY CSA STAFF

Little Rock, Ark. Vestcom, the leader of integrated shopper marketing solutions and best-in-class provider of business process outsourcing solutions, announced two new hires and restructuring of key executive responsibilities. The changes are designed to support the company’s continued expansion of innovative retailer marketing services that reduce the cost of doing business, engage shoppers, and lift sales for retailers of all sizes.

Key appointments include:

Ed Horton, senior VP business development at Vestcom, will assume responsibility for the strategic initiative of expanding Vestcom’s data-content business, which currently includes Vestcom’s highly successful healthyAisles program, a health and wellness in-store marketing program based on FDA guidelines that provides customized health and nutritional information at the shelf. Ed’s 20-year career at Acxiom, where he held a number of senior roles, makes him well qualified for this assignment.

Mike Zeman, formerly a director at Lake Capital, has joined Vestcom as senior VP client and market development. In this role, Mike will be assuming leadership of the brand sales team and the Integrated Shelf-Edge Marketing Ads (ISMAds) program, shelf-edge communications that combine a supplier’s product image and promotional message with a retailer’s price label to foster increased sales. Zeman will also be responsible for leading efforts to develop partner relationships that enhance Vestcom’s solution offerings. Zeman brings nearly 30 years of experience to Vestcom, having led commercial teams across a number of outstanding marketing and advertising agencies.

Paul Luna joins Vestcom as VP business development. Luna is a 24-year veteran of the consumer packaged industry with companies such as Kraft Foods, Raskas Foods, and 4 Seasons Global/Spongetech. Luna will be responsible for initiating new client opportunities for new business, international, and supplier relationships.

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Staples 4Q income down 18%

BY CSA STAFF

FRAMINGHAM, Mass. Staples announced that total company sales for the fourth quarter 2009 increased 4% to $6.4 billion compared with the fourth quarter of 2008. Net income for the fourth quarter 2009 declined 18% year over year to $234 million, and diluted earnings per share, on a GAAP basis, decreased 20% to 32 cents from the 40 cents achieved in the fourth quarter of last year.

“With a strong finish in the fourth quarter, our team delivered a solid 2009,” said Ron Sargent, Staples’ chairman and chief executive officer. “We made great progress on the integration of Corporate Express, took big steps toward building a global Staples brand, laid a solid foundation for growth in our technology services and copy and print businesses, and strengthened our international leadership team.”

 

For the full year 2009, total company sales increased 5% to $24.3 billion compared to the full year 2008. Net income decreased 8% year over year to $739 million, and diluted earnings per share, on a GAAP basis, decreased 10% to $1.02 from the $1.13 achieved last year.

 

Staples North American retail segment reported a comparable-store sales increase of 3% for the fourth quarter and a decrease of 2% for the full year.

 

For the first quarter 2010, Staples expects sales to increase in the mid single-digits compared to the same period of 2009. The company expects to achieve diluted earnings per share, on a GAAP basis, in the range of 22 cents to 24 cents for the first quarter 2010.

For the full year 2010, the company expects total company sales to increase in the low single-digits compared to the full year 2009. The company expects to achieve diluted earnings per share, on a GAAP basis, in the range of $1.18 to $1.28 for the full year 2010.

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Supervalu launches new pet line

BY CSA STAFF

MINNEAPOLIS Supervalu announced that it has launched a new line of food products for dogs and cats, along with a variety of treats and supplies.

The WholeCare Pet line, which will replace Supervalu’s two former private-label pet product brands, Happy Tails and NutriPlan, will be available nationwide at the company’s family of grocery stores.

 

“Pets will love our new WholeCare Pet line, which offers high-quality, nutritional products in a variety of fun new flavors — all at better prices than the national brands,” said Stacy Bergmann, brand manager for Supervalu. “In addition to the value, we believe that pet parents will appreciate the convenience of shopping for their entire family’s nutritional needs at their neighborhood grocery store.”

 

The new WholeCare Pet line will feature 19 varieties of wet dog and puppy food, 11 types and sizes of dry dog and puppy food, 13 varieties of dog biscuits and treats, 20 varieties of wet cat food, nine types and sizes of dry cat and kitten food and 10 cat litter offerings.

Supervalu said it is supporting the launch of the WholeCare Pet brand with an integrated marketing communications campaign that features banner and circular ads, direct mail, in-store displays and promotions.

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