News

Vibes and Build-A-Bear Workshop in successful mobile campaign

BY Staff Writer

Chicago — Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

This first-to-market Passbook solution from Vibes, which leveraged Passbook’s location-enabled push notification feature, drove Build-A-Bear Workshop shoppers to the stores to claim a promotional offer via coupon code or pass. The initiative resulted in a 58.7% pass install rate among iOS 6 users and an overall click-through rate of 5.3%.

"Vibes quickly built an easy-to-use, dynamic solution, leveraging the latest technology, to offer our brand a new and relevant way to engage with our loyal subscriber base,” said Teresa Kroll, Build-A-Bear Workshop chief marketing officer. “At Build-A-Bear Workshop, the experience our guests have while in one of our stores is one of the things that makes us unique, so having the ability to leverage the location-based feature in Passbook was ideal for a mobile campaign. This added relevance and immediacy to the offer and provided real value to our loyal Guests, which is extremely important to us."

The campaign, which ran from Oct. 27 through Oct. 31, sought to achieve a few goals: notify the existing subscriber base of a new short code, re-engage loyal Build-A-Bear Workshop Guests and drive traffic to one of its 288 stores in North America. To achieve these goals, Vibes and Build-A-Bear Workshop sent an alert via SMS to the existing subscriber base notifying them of the new short code and expressing appreciation through a timely offer. The promotion was available to both iOS 6 and non-iOS 6 users, and led to either a location-enabled pass for Passbook or a mobile Web-based offer. Vibes both designed and executed the Passbook offer via its Catapult mobile marketing platform.

The campaign had a 58.7% pass download rate among iOS 6 users and overall click-through rate of 5.3%. In addition to engaging its loyal customers, Build-A-Bear Workshop experienced a consistent stream of foot traffic from those customers who received the offer; more than 5% of non-iOS 6 users and 4% of iOS 6 users redeemed the offer in-store.

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P.Chumi says:
Jul-16-2013 10:37 am

Before the devices that are
Before the devices that are now referred to as mobile phones existed, there were some precursors. All mobile phones have a number of features in ordinary but manufacturers also try to distinguish their own crop by implementing extra functions to make them more beautiful to consumers. http://www.indigomultimedia.com/

P.Chumi says:
Jul-16-2013 10:37 am

Before the devices that are now referred to as mobile phones existed, there were some precursors. All mobile phones have a number of features in ordinary but manufacturers also try to distinguish their own crop by implementing extra functions to make them more beautiful to consumers. http://www.indigomultimedia.com/

G.Gacho says:
Mar-14-2013 09:43 am

mobile marketing is one of
mobile marketing is one of the fastest and growning business in the world right now. since most of the people needs mobiles for fast communications. - Rich Von Alvensleben

G.Gacho says:
Mar-14-2013 09:43 am

mobile marketing is one of the fastest and growning business in the world right now. since most of the people needs mobiles for fast communications. - Rich Von Alvensleben

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STORE SPACES

Mom’s Organic Market goes solar with SolarCity

BY Staff Writer

Rockville, Md. — Mom’s Organic Market announced the activation of rooftop solar panels on its store in Waldorf, Md. The store, opened in November 2012, features energy-efficient design, including closed-door coolers, LED lighting and electric car charging stations. The photovoltaic system, installed by SolarCity, is expected to offset the store’s energy needs by at least 15%.

"The Waldorf solar array is the first of many," said Scott Nash, Mom’s founder and CEO. "We plan to install solar panels on every store that we can in the future."

Projects on the horizon include more solar panels, wind turbines and additional fast charging stations for electric cars.

A longtime supporter of renewable energy, Mom’s has been fully wind powered since 2005. In 2012, Mom’s purchased enough direct wind power and wind power RECs (renewable energy certificates) to offset 424% of their company-wide energy use.

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S.Gacho says:
Mar-17-2013 10:39 am

When we heard about the
When we heard about the organic what comes into our mind is that the products might be expensive. Well, the good part of it is that this product is really good to our health. - Carmack Moving and Storage

S.Gacho says:
Mar-17-2013 10:39 am

When we heard about the organic what comes into our mind is that the products might be expensive. Well, the good part of it is that this product is really good to our health. - Carmack Moving and Storage

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OPERATIONS

Saks launches updates website

BY Staff Writer

New York — Saks Fifth Avenue has redesigned the Saks.com homepage to include a longer, more fluid layout that more prominently highlights seasonal trends and most-wanted designers.

New features on Saks.com include large-scale photography, improved navigation, easier access to the editorial area and product pages.

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S.Hance says:
Mar-13-2013 03:59 pm

Companies should have their
Companies should have their own site to post whatever latest they have or even news. redesigning the web is quite difficult for me. - Aflac Assist LLC

S.Hance says:
Mar-13-2013 03:59 pm

Companies should have their own site to post whatever latest they have or even news. redesigning the web is quite difficult for me. - Aflac Assist LLC

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

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