Victoria’s Secret continues m-commerce push
New York City — A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.
The ads are running within Us Weekly’s mobile site.
Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.
Victoria’s Secret is also alerting users whether or not a certain product is in stock. According to the report, the Victoria’s Secret ads are an example of a sophisticated ad campaign because it leads users to a specific page inside the mobile site, which helps drive sales.
Nash Finch to buy Nebraska grocery chain Bag ‘N Save
Omaha, Neb. — Nash Finch Co. announced Monday that it will acquire Omaha, Neb., supermarket chain Bag ‘N Save, which will grow its retail grocery store portfolio by about 25%.
Primarily a food wholesaler, Nash Finch will absorb 11 stores in Omaha and one on York, Neb., through the acquisition. Terms have not been disclosed.
Modell’s Sporting Goods to open three new stores, adds staff
New York City — Modell’s Sporting Goods said Tuesday it will celebrate the grand opening of three new locations in Brooklyn, N.Y., Fresh Meadows, N.Y., and Wayne, N.J., on March 8.
The Fresh Meadows store measures 13,000 sq. ft., the Wayne store is 16,700 sq. ft., and the Brooklyn store is 15,900 sq. ft.
In other company news, Modell’s has added two buyers to its corporate staff. Jennifer (Smith) Anderson joins Modell’s as the Women’s Athletic Buyer, having spent the past eight years as a buyer for Academy Sports + Outdoors. Jeff Shaffer will also join the team as Men’s Athletic Buyer.
Modell’s operates 150 stores in the northeast.