News

Video Surveillance: The Shift to HD

BY CSA STAFF

Video surveillance is undergoing a major change as analog systems are replaced with high-definition, high-megapixel cameras and NVRs (network video recorders). Chain Store Age spoke with Keith Marett, VP marketing and communications for Avigilon, a leader in high-definition (HD) and megapixel video surveillance systems, about the shift from analog to digital systems.

What are the latest trends in video surveillance?

The latest trends in video surveillance are the transition from analog to digital systems and mobile application support. We’re helping our customers with this transition by providing them with the highest-quality images so that they have the best evidence at their disposal. Mobile application support is another trend with high adoption. Having the ability to view live and recorded HD surveillance from any location over an iPhone, iPad or Android mobile device shortens response times when you’re in large areas like a retail environment.

How widely used is video surveillance in the retail environment?

Video surveillance in the retail environment is widely used, but the industry has been slow to adopt HD surveillance. This is largely due to the impact the recession had on the retail industry. But with the improvement of economic conditions, we’re seeing a lot of retailers investing in HD surveillance systems to help with loss prevention and provide better customer service.

Another factor playing into the slow adoption of HD surveillance in retail is existing infrastructure. Retailers typically have a significant investment in video surveillance. We can help retailers transition to HD with a full system installation or by providing components, such as software and encoders, that are compatible with existing analog cameras and systems. It’s a cost-effective way for retailers to get the benefits of HD while using their existing systems.

How does HD video surveillance help retailers?

It reduces theft and delivers better customer service. With an HD video surveillance system, retailers can proactively prevent internal and external theft to save lost revenue, but it can also help with non-security applications. Retailers can analyze traffic flow, staff efficiency, sales and time attendance, as well as employee conformance to company policies. They can even view stock levels on shelves and manage line-ups at checkouts.

What is the difference between an analog-based surveillance system and a high-definition surveillance solution?

The biggest difference retailers will notice is image quality. In the same way that most of us used to have analog televisions at home and now have switched over to high-definition TVs, the surveillance industry is going through the same transition. The image quality is far superior, so retailers can confidently use video to identify shoplifters and prevent potential lawsuits, in addition to a whole host of non-security applications.

Why is it so important for retailers that a system capture the highest-quality images possible and record them exactly as they occurred?

It’s important so that they can then be used in investigations and identify potential issues before they happen. As any local law enforcement will tell retailers, it is truly the best evidence. While image quality is obviously very important, the other factor that is essential for retailers is how easy it is for their staff to search and play back video. The ease of use of our system will enhance the productivity of security personnel and speed up investigation time.

How is Avigilon positioned in the marketplace?

Avigilon can help you protect and monitor diverse locations with the best image clarity, including retail environments. Our HD Network Video Management Software and megapixel cameras deliver superior image quality and maximum coverage. What’s unique is that Avigilon components work in an end-to-end solution or with their existing system to enhance their current capabilities. Retailers can customize their own powerful, scalable and cost-effective surveillance solutions so they get the best evidence possible.

keyboard_arrow_downCOMMENTS

Leave a Reply

P.Banik says:
Apr-17-2013 08:25 am

This new twist is going to be
This new twist is going to be more effective and we could look forward to having better surveillance facilities. HD technology has really changed our perception. In Tucson we enjoy a better viewing experience thanks to Dish network Tucson which brings us HD quality pictures.

P.Banik says:
Apr-17-2013 08:25 am

This new twist is going to be more effective and we could look forward to having better surveillance facilities. HD technology has really changed our perception. In Tucson we enjoy a better viewing experience thanks to Dish network Tucson which brings us HD quality pictures.

P.Banik says:
Apr-16-2013 08:20 am

Video surveillance is going
Video surveillance is going to be more cutting edge than ever before with this new HD quality. For better safety of your home you should consider getting one surveillance camera, it is more essential than other living room gadgets.

P.Banik says:
Apr-16-2013 08:20 am

Video surveillance is going to be more cutting edge than ever before with this new HD quality. For better safety of your home you should consider getting one surveillance camera, it is more essential than other living room gadgets.

C.Bhattarai says:
Nov-07-2012 05:25 am

I agree that security cameras
I agree that security cameras has really been improved and with you can see that evan a 3.2 MP IP Cameras gives you an HD recording...

C.Bhattarai says:
Nov-07-2012 05:25 am

I agree that security cameras has really been improved and with you can see that evan a 3.2 MP IP Cameras gives you an HD recording...

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

NRF Show Reflects Changing Retail Landscape

BY Marianne Wilson

Omni-channel, seamless customer experience, empowered consumers and mobile commerce were among the buzzwords at the National Retail Federation’s Annual Convention & EXPO in New York City. The show attracted a record 25,000 retail executives, suppliers and consultants, the most in its 101-year history. Reflecting the global nature of retail, there were some 5,500 international participants from 78 countries.

The mood of the show was positive and upbeat, with technology investments on the upswing as retailers explore new solutions to drive sales and gain market share in a fast-changing retail landscape marked by blurring of boundaries between online and offline channels. Whether considering mobility, cloud computing, analytics or workforce management, chains expect technology solutions to help them keep a near real-time relationship between their customers, associates and inventory.

“When considering these new rules of retailing, engagement is imperative,” said Eric Olson, VP educational strategies, NRF. “While many associates ‘engage’ with consumers, the term really applies to all aspects of retail, including how they engage shoppers, suppliers, staff, and consumers’ control over their purchases and retailer relationships.”

ONLINE: E-commerce and mobile commerce were spotlighted at several of the show’s educational sessions. Sucharita Mulpuru, VP and principal analyst, Forrester Research, and a leading expert on e-commerce and trends in the online shopping space, told attendees that convenience, free shipping and promotional deals are driving shoppers to the Web. She told retailers to expect online purchases to become a bigger piece of retail sales, particularly in the key fourth-quarter period, where they could soon represent as much as 20% of holiday sales,

With a boost from tablet devices, mobile shopping is also expected to accelerate. Forrester projects mobile commerce will jump from $6 billion in 2011 to $11 billion in 2012 and triple to $34 billion by 2016.

While those sales numbers are significant, an even bigger impact of mobile could come from functions that leverage the in-store experience, such as cameras, speakers, microphones and scanners, according to Mulpuru. Mobile devices will be able “to push the experience in ways we haven’t seen before,” she said

GLOBAL: Dr. Ira Kalish, leading retail economist and director of consumer business director for Deloitte Research (part of Deloitte Services LP in the United States) gave attendees an update on retailing from a global perspective. He called out the strong recent growth exhibited by retailers in Latin American, African and Middle Eastern retailers.

“China is not the panacea for retailing we once thought it was,” Dr. Kalish said. “India, Brazil, Sub-Saharan Africa and other emerging markets are where the growth will come from.”

For U.S. retailers, the economic environment is lukewarm. And with the lion’s share of income gains going to the affluent and the lion’s share of spending increases coming from the affluent, Dr. Kalish predicted that the bifurcation of retailing would continue.

“The middle will be a bad place to be,” he said.

[email protected]

keyboard_arrow_downCOMMENTS

Leave a Reply

P.Lopez says:
Apr-06-2013 10:27 pm

chat random
Whether considering mobility, cloud computing, analytics or workforce management, chains expect technology solutions to help them keep a near real-time relationship between their customers. chat random

P.Lopez says:
Apr-06-2013 10:27 pm

Whether considering mobility, cloud computing, analytics or workforce management, chains expect technology solutions to help them keep a near real-time relationship between their customers. chat random

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

On the Fence

BY Katherine Boccaccio

A shopping center owner and manager is on the cutting edge of mobile marketing. DDR Corp., which owns and manages 538 value-oriented shopping centers in the United States, Puerto Rico and Brazil, is testing a service in select properties that combines physical retail assets with location-based mobile marketing.

To launch the program, called ValuText, DDR partnered with Denver-based strategic marketing firm Cohn Marketing and Placecast, whose technology powers the solution. The Placecast technology combines geo-fencing — which creates a pre-defined, virtual space around a particular location — with messaging, allowing an opt-in customer to receive a promotional text message once she enters the pre-set radius.

DDR’s objective was to create a text messaging-based technology that would allow its retail tenants to formulate special offers and message those offers to customers once they crossed into the geo-fence area and opted in. To allow for a range of offers, Cohn added hyperlinks to the URL.

“A participating consumer will get an initial text message from one retailer — selected randomly — and with that first message will get a URL,” explained Michael Barber, director of digital strategy for Cohn Marketing.

The consumer then clicks on the URL to view all of the deals being offered by the various retailers at the center, a customized feature that is unique to the technology. The ValuText program, which works on nearly all phone types, eliminates the shopper having to download or activate a smartphone app to see the offers. Shoppers simply opt in once.

The program is currently in place at 27 DDR shopping centers across the nation. The six-month pilot, which launched in December, is expected to deliver enough data to allow for any necessary tweaks prior to a rollout.

“During the pilot period, we will be able to dissect our portfolio by type and know which will be most suited to this program or which will require variations to the program,” said John Kokinchak, senior executive VP and chief administrative officer, DDR, Beachwood, Ohio.

The program is especially well suited to smaller retailers because participation is free. A retailer in one of the pilot shopping centers can call DDR headquarters and give the coupon/offer instructions to marketing staff over the phone, or can go online and enter the information themselves.

Even though no national retailers are yet participating in ValuText, their offers are a part of the program. DDR utilizes technology that scans for relevant offers, collects the data online and brings relevant national retailer deals into the system.

“These promotions are existing offers that the national retailers are advertising, and we are adding those offers to our ValuText program so that our shopping center consumers will have the ability to receive a full range of offers once they opt in,” Kokinchak explained.

The opt-in by consumers is fairly straightforward. On-site signage advertises ValuText, encouraging shoppers to text a code to a pre-set number. Once a consumer opts in, she will begin receiving offers and discounts via text from the various merchants in the center. Once the shopper drives away from the center, all promotional texts cease. Because the program is location-based, notifications are triggered by proximity to the property.

DDR hopes to garner full participation from the national retailers in the months ahead and have the chains provide exclusive offers geared toward their stores in the DDR shopping centers. And while the service is still in the testing stages, it has attracted considerable interest from other shopping center developers.

“Since launching the pilot test of ValuText, we have received considerable interest from other shopping center companies, asking about implementing the technology at their centers,” Kokinchak said. “It is quite possible that this could become the single biggest mobile marketing platform for shopping centers in the industry.”

[email protected]

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...