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Video Tour: J.C. Penney CEO Unveils New Shops

BY CSA STAFF

Ron Johnson, CEO of J.C. Penney Co., gives a sneak preview of the company’s latest wave of brand shops, which will open in nearly 700 J.C. Penney stores nationwide on Sept 1. The new shops are dedicated to three brands: Liz Claiborne, IZOD and jcp – a new exclusive brand dedicated to high-quality fashion basics.

Click here for a video tour of the new shops.

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Barneys New York, Disney electrify the holidays

BY CSA STAFF

NEW YORK — Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

“The legendary characters and world created by Disney live in the active mind and memory of virtually every citizen of the world," said Mark Lee, Barneys New York CEO. "Barneys New York has been privileged to collaborate with Disney and its remarkable talents this holiday season on the Electric Holiday campaign, which places these iconic characters into the center of our fashion world."

Beginning in mid-November, the the store windows at Barneys flagship on Manhattan’s Madison Avenue will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased amid a celebration of lights. The moving art will feature models inspired by Minnie Mouse and Mickey Mouse, as well as other iconic Disney characters as they star in a fantasy Paris runway show.

Disney also has created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. Original music will bring the show to life.

The Electric Holiday program and the Madison Avenue flagship’s windows will be unveiled on Nov. 14.

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Target Olympic partner shares views on sponsorships

BY CSA STAFF

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

White first teamed up with Target a decade ago after he gained notoriety for his snow sports exploits during the winter Olympics. The relationship has grown steadily over the years to expand into such categories as apparel, shoes and home furnishing. The longevity of White’s relationship is due to his ability to remain the best in the world while not doing anything in his personal life to taint his personal brand or that of Target. And of course, his stuff sells or it wouldn’t stay in the stores.

White shared his views on Olympic fame, endorsements and staying true to yourself during a wide-ranging video with Yahoo Finance.

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