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Virgin Megastore Times Square opens Rock band 2 pop-up

BY CSA STAFF

NEW YORK Virgin Megastore Times Square has teamed with MTV Games to help celebrate the special edition release of the popular game Rock Band 2 by creating a pop-up store within a store. The cafe inside the Times Square Virgin Megastore has been transformed into a Rock Band 2 pop-up store, creating 550 feet of space housing a full selection of Rock Band merchandise, interactive kiosks and customized displays.

“The idea was for Virgin Megastores to create something special that would garner attention and showcase the special release of Rock Band 2 in a fun and interactive environment,” explains Kevin Milligan, vp of product for Virgin Entertainment Group.  “We’ve been looking for ways to produce extraordinary displays for our partners and that’s exactly what we’ve done here. We have utilized a huge part of our Times Square Megastore to help MTV promote the launch of a very popular game.”

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Ross named vp of retail for Kellwood

BY CSA STAFF

NEW YORK Bob Ross was named to the position of vp of retail for Kellwood Company, according to Michael Kramer, ceo of Kellwood. In this new role, Ross will be responsible for the retail operations of the Kellwood portfolio of brands, and the retail store expansion with a particular focus on Vince.

 Most recently, Ross served as vp of retail at Lacoste, where in 12 years he developed and implemented a retail strategy that resulted in exceptional growth in retail locations and sales. Prior to that, Ross was a regional manager at Britches of Georgetowne following 12 years with Lord & Taylor where he held positions in merchandising and in-store operations. There he eventually ascended to the position of general manager.

“We are very excited to have Bob join the Kellwood family,” Kramer stated. “Bob’s strong retail background and industry expertise will be key to positioning Kellwood brands for future growth in this important channel.”

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New Balance names new creative directors

BY CSA STAFF

BOSTON New Balance has named Savania Davies-Keiller and Roberto Crivello, founders and designers of the high-tech fashion brand DDCLAB, as creative directors for New Balance.

“Our main goal with New Balance Lifestyle is to deliver shoes that can be worn to support an active lifestyle with a focus on design material and color. For example,” says Davies-Keiller, “fall ’08 includes fabrics such as aluminum coated rip-stop and steel infused nylons, soft gloved leathers and unique meshes.”

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