Virgin Names New Agency of Record
Los Angeles Virgin Entertainment Group has retained the services of Ashba Media as its new agency of record for creative services for the North American chain of Virgin Megastores.
The agency will be responsible for developing the company’s overall creative platform, as well as the design and execution of consumer-marketing communications. This will include advertising, collateral and in-store graphics and signage.
Ashba’s initial task will be to develop creative for Virgin’s monthly promotional campaigns, as well as the chain’s V.I.P. loyalty program.
In other marketing news, Virgin Megastores have implemented new online sites to help reach out to its shoppers. For example, Virgin recently launched a new retail site, www.VirginMega.com, which offers a catalog of music, fashion, electronics, books, games and DVD products.
In January, Virgin created an online forum, www.VirginMegaMashup.com/board, where people share the latest in entertainment gossip, fashion must-haves, upcoming book releases, and music- and film-industry updates directly with Virgin Megastore staff.
Sharper Image offers gift card redemption
SAN FRANCISCO Sharper Image said that it will providing all gift card, reward card, gift certificate and merchandise certificate holders with full refunds as follows after Bankruptcy Court approval. In order to redeem the card value, however, the customers must redeem it in full in one transaction and purchase an item that costs double the value of the gift certificate or merchandise certificate.
Sharper Image added that customers do not have to redeem their cards at this time, and said it is working hard to be able to honor the cards without condition in the future.
This updated policy will apply to all gift cards, reward cards, gift certificates and merchandise certificates issued prior to the company’s petition for protection under chapter 11 of the Bankruptcy Code (Feb. 19).
“We have worked very hard to address the concerns of our customers, and to dispel rumors in the media that Sharper Image’s gift cards are worthless. That is simply not true,” said Robert Conway, ceo of The Sharper Image.
In related news, PurePro, an air purification company said it will honor Sharper Image gift cards by offering $50.00 towards the purchase of the PurePro Professional air purifier for each Sharper Image gift card of any denomination. Only one gift card will be honored per order.
A&P, C&S form distribution agreement
MONTVALE, N.J. The Great Atlantic & Pacific Tea Co. and C&S Wholesale Grocers have signed a new ten-year agreement to combine their separate A&P and Pathmark supply agreements into one partnership. Under this new partnership, the two companies will combine their supply and distribution services into one network.
The two companies said they expect this new alliance to lead to one of the lowest cost distribution systems in the Northeast grocery industry. The added that the agreement will enable both A&P and C&S to implement warehouse efficiency controls to reduce costs and improve store service.
Eric Claus, President & CEO, The Great Atlantic & Pacific Tea Co., stated, “We are extremely pleased to arrive at this ground-breaking agreement. Our partnering with C&S and its high tech infrastructure combined with our new agreement creates the value that is only derived from a ‘big business model’. This leading-edge agreement will provide cost savings and efficiencies in warehousing while benefiting all parties including, most importantly, our customers.”