Virgin Times Square Creates Warner Bros. ‘Pop-Up’ Store
Los Angeles Virgin Entertainment Group has teamed up with Warner Home Video to help celebrate the studio’s 85th anniversary with a pop-up store within its New York City-based Virgin Megastore Times Square.
The cafe inside of the Times Square location has been transformed into a Warner Bros. 85th Anniversary Store, a 400-ft. space dedicated to the studio’s best DVDs. A red carpet leads customers from Virgin’s store escalator into the Anniversary Store.
The location includes a mini-movie theater that runs clips of the studio’s library of films that the studio has created between 1923 and the present. It also features a 40×20-ft. in-store billboard, supported by an Epson projection screen.
The pop-up store promotion will last seven weeks. Timing will coincide with the new Warner Home Video (WHV) documentary, “You Must Remember This: The Warner Bros. Story,” a feature that will air as part of PBS’ American Masters series in September.
The pop-up store is called “the largest in-store marketing design that we’ve ever done for a partner,” according to Bart Saunt, director of strategic marketing, Virgin Entertainment Group.
Costco offers promotions with LeverageCard.com
IRVINE, Calif. Costco has partnered with LeverageCard.com to allow consumers to buy Costco Membership Certificates online and then receive Costco promotions and coupon booklets.
Certificates purchased through LeverageCard.com can be used to renew, upgrade or register for a membership in any Costco store nationwide. The minimum purchase is $50 and for each certificate purchased, LeverageCard.com will send one complimentary coupon booklet, which includes coupons for free items and discounts on Costco staples, including fresh meat and bottled water, worth over $40.
“This relationship with Costco is a terrific step for us as we look to expand our gift card offerings and provide unique offers and savings to our users,” said Mark Edward Roberts, CEO and co-founder, Leverage. “We are proud to be working with Costco in a way that so dramatically enhances the customer experience for both Costco and Leverage shoppers.”
Consumers will also be able to exchange their purchased Costco Membership Certificates for other gift cards available on LeverageCard.com using the site’s signature swapping system.
Springs names senior account manager
ROCK HILL, S.C. Springs Creative Products Group has named Teri Thom as senior account manager. In this capacity, Thom’s responsibilities include sales and product development for Jo-Ann Stores, Target, Tractor Supply Company, Cracker Barrel, Scholastic, A.C. Moore and Books are Fun.
Before joining Springs Creative Products Group, Thom worked in merchandising and product development for Jo-Ann Stores in Hudson, Ohio. Prior to that, she served as a buyer for Dillard’s Department Stores and a store manager for The Gap.