MARKETING/SOCIAL MEDIA

‘Virtual’ Mitchell Modell welcomes shoppers to Modell’s Times Square flagship

BY Marianne Wilson

New York — Modell’s Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet customers. The image is provided via Tensator’s “Virtual Assistant” digital signage solution, which creates the illusion of a real person.

The virtual Modell provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs customers about the store’s loyalty program, how to sign up and even gives directions on where to find certain items. He invites shoppers to provide their email addresses upon checkout to let them know they’ll get up-to-date information on sales and be invited to special events including celebrity appearances.

With seven different scripts, customers are thanked, asked to email Mitchell directly to share their in-store experience, and reminded of Modell’s tagline “You Gotta Go to Mo’s!” An interactive panel allows shoppers s to choose to hear the information they need in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

“The Tensator Virtual Assistant takes digital signage to a whole new, personalized level,” said Lynn LaRocca, senior VP marketing at Modell’s Sporting Goods. “Our Time Square store is regularly really busy – and with the added Super Bowl traffic, we needed a real attention grabber. It’s fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand.”

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FINANCE

Facebook full-year revenues rise 55% to nearly $7.9 billion

BY Staff Writer

New York — Record levels of engagement helped Facebook grow revenue in its fourth quarter, ended December 31, by 63% to nearly $2.59 billion. Full year revenues advanced 55% to nearly $7.9 billion.

Net income increased 116% to $1.13 billion, from $523 million, or three cents a share.

The social media giant said that its daily active users in the fourth quarter increased 22% to 757 million; mobile daily active users increased 49% to 556 million. The number of people who used Facebook on a monthly basis increased 16% to 1.23 billion, and those who did so monthly via a mobile device totaled 945 million.

Facebook said that 53% of its fourth quarter revenue of $2.59 billion was generated by mobile, well ahead of the 23% that mobile represented in the fourth quarter the prior year.

"It was a great end to the year for Facebook," said company founder and CEO Mark Zuckerberg. "We’re looking forward to our next decade and to helping connect the rest of the world."

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News

Mobile momentum continues at Facebook

BY CSA STAFF

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

The record levels of user engagement helped the social media platform grow revenues for the fourth quarter ended Dec. 31 by 63% to nearly $2.59 billion while full-year revenues advanced 55% to nearly $7.9 billion. Net income increased 116% to $1.13 billion, or 20 cents a share, from $523 million, or three cents a share.

"It was a great end to the year for Facebook," said Mark Zuckerberg, the company’s founder and CEO. "We’re looking forward to our next decade and to helping connect the rest of the world."

The rest of the world will increasingly be connecting via Facebook on a mobile device and the fourth quarter offers more evidence that the company is effectively monetizing mobile. The company noted that 53% of its fourth-quarter revenue of $2.59 billion was generated by mobile, well ahead of the 23% that mobile represented in the fourth quarter the prior year.

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