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The vision to lead

BY CSA STAFF

Even as Target is about to enhance its online presence with a major renovation, the company’s existing site is winning praise for its accessibility from the National Federation of the Blind (NFB). The company recently received the National Federation of the Blind’s gold-level certification for offering a Web experience that is equally accessible to blind and sighted users.

“As our online business has evolved, we have worked with the National Federation of the Blind to significantly improve the experience for guests who require assistive technology, and we will continue to do so as our business grows and new technologies become available,” said Steve Eastman, president of Target.com.

The NFB Nonvisual Accessibility Web Certification Program connects Web site and application developers with leading experts on blindness and accessibility to ensure that their Internet sites or applications are fully accessible to and usable by blind people employing screen access software. Applicants go through a rigorous evaluation and testing procedure and work with a Web-accessibility consultant to address any accessibility issues discovered during the evaluation.

“The Internet has become integrated into every aspect of daily living, from working to shopping to entertainment. The blind population, which stands at 1.3 million and is growing as Americans age, must have access to Web sites and new Web applications if we are to participate fully in modern society and the information economy,” said Dr. Marc Maurer, president of the National Federation of the Blind.

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MARKETING/SOCIAL MEDIA

Bergdorf Goodman launches new children’s department

BY CSA STAFF

New York City Bergdorf Goodman said Friday it has launched a newly designed children’s department called Little BG.

Situated on the seventh floor of Bergdorf Goodman’s Manhattan store, Little BG offers clothing and accessories in sizes newborn through six. At the center of the space stands a tree house that extends from floor to ceiling. White cabinetry trimmed in blues stands against yellow walls while aged wood flooring rounds out the space.

Bergdorf Goodman is part of the Neiman Marcus Group.

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News

Payless to introduce new lines from Siriano, Rose

BY CSA STAFF

NEW YORK Payless announced that it will introduce its latest collections from designers Christian Siriano and Lela Rose at New York Fashion Week.

“We are committed to democratizing fashion in footwear and that means making the latest runway looks available too.  Each season our designer labels embody high-fashion style and design, but at affordable prices for all to enjoy,” said LuAnn Via, CEO and president of Payless ShoeSource.  “Our designer partners create these lines to complement their ready-to-wear (RTW) collections and the resulting pieces represent each designer’s truly unique and distinctive style stamp.  We are thrilled to be with our guest designers again at the nation’s premier fashion event and to debut their latest shoe and handbag creations.”

 

Siriano collection is inspired by 1960s European women with a strong focus on Parisian women and features croc and python patent, over-sized ruffles, and gold filigree detailing on platform pumps and boots. Rose’s collection’s inspiration stems from the textural and “craggy” landscapes of the moon and earth and the graphite works by Vija Celmins featuring lunar floors and nighttime skies. Her collection includes high heels and booties with hidden platform soles in a variety of colored suede and wool fabrics 

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