OPERATIONS

Vitamin Shoppe enters Canada under new Vitapath banner

BY Marianne Wilson

Toronto — Vitapath, a subsidiary of U.S.-based Vitamin Shoppe, has opened its first two Canadian stores in the greater Toronto area in Newmarket and Leaside. The company expects to expand its retail stores under the Vitapath banner across Canada, with additional locations expected to open later in 2013.

A specialty retailer of nutritional products ranging from vitamins, minerals and sports supplements to homeopathic remedies, health and beauty aids and more, Vitapath stores feature over 6,300 products from more than 300 brands, including Vitapath’s own private label brand. Store associates are called “Health Enthusiasts.” In addition, Vitapath offers certified in-store health practitioners and nutritionists in-store.

"Canadians take an active interest in their health and wellness and Vitapath offers a comprehensive selection of products in a one-stop shopping environment," said Vitamin Shoppe CEO Tony Truesdale. "Our focus on engaging in one-on-one dialogue and providing expert knowledge and personal service through our Health Enthusiasts and in-store nutritionists will make us a trusted source for our customers."

Vitamin Shoppe has more than 570 retail locations across the United States.

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Aug-27-2013 10:20 pm

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J.Carrey says:
Aug-27-2013 10:20 pm

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J.Carrey says:
Aug-27-2013 10:20 pm

Anemic women have lowered levels of oxygen being carried throughout the body, thus they often report intense fatigue and poor body temperature regulation. Taking an iron supplement yes is helpful in preventing anemia, especially in those with heavier menstrual periods. Ferrous fumarate is the supplement form that is best absorbed by the body.

J.Carrey says:
Aug-27-2013 10:20 pm

Anemic women have lowered levels of oxygen being carried throughout the body, thus they often report intense fatigue and poor body temperature regulation. Taking an iron supplement york food testing is helpful in preventing anemia, especially in those with heavier menstrual periods. Ferrous fumarate is the supplement form that is best absorbed by the body.

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A.Ansel says:
Mar-07-2013 01:54 pm

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Mar-04-2013 10:13 pm

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Mar-04-2013 10:13 pm

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NCR empowers DSW employees to go mobile

BY Marianne Wilson

Duluth, Ga. — NCR Corp. announced that DSW Inc. will expand its use of NCR Advanced Store point-of-sale software to offer DSW shoppers mobile POS functionality and returns throughout the chain.

DSW will also implement NCR’s enterprise returns capability; ensuring customers get the correct refund for the correct item easily – with or without a receipt. DSW benefits also include a clear and accurate record of all purchases and subsequent returns available anywhere in the store, reducing losses linked to returns.

DSW worked with NCR’s Global Consulting Group to design an engaging mobile POS experience for customers and store associates. NCR consultants helped DSW define an achievable mobile POS program for their stores that provides associates ways to better serve customers throughout the store and to generate more sales.

“DSW’s mission is to optimize the consumer experience in our stores making it easy and efficient for consumers to purchase the shoes they love,” said DSW EVP of store operations Carrie McDermott. “Deployment of mobile point of sale in our stores is designed to enable our store associates to get closer to the customer, making purchasing information and even the checkout process in the aisle versus at a traditional checkout lane. Along with our new returns systems, customer service will be enhanced to a new and exciting level as the systems are introduced.”

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Apr-09-2013 12:21 pm

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P.Lopez says:
Apr-09-2013 12:21 pm

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Mar-04-2013 10:16 pm

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B.Barnaby says:
Mar-04-2013 10:16 pm

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Market Track: December 2012

BY CSA STAFF

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.

Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.

CVS, Safeway and Staples marginally increased number of pages, but displayed visible increases in the number of flyers when compared to the same period last year.

Kroger showed a noticeable increase in size of flyers, but maintained the almost the same number of flyers released to market.

Kmart, Best Buy and Lowes witnessed a decline in pages per flyer, but showed a significant increase in their inserts per market, at +25.8%, +26.6%, +33.3% respectively. Target saw nominal increases in page counts but spread those pages across a greater number of flyers with an additional 2, 3 or more flyers in 80% of their markets.

Among advertisers showing a decline in both areas, JC Penny showed the highest decline YOY. This can be attributed to the fact that it reduced its drop count to 2more than half in the first week of this year (reduced from an average of 5.5 flyers per market to 2), while also reducing the size of flyers for 4 weeks out of 5 in this year.

It’s important to note a number of factors that should be considered when examining the number of inserts and pages retailers send into the marketplace. Market Track’s granular level of data reflects regional versioning and market specific differences. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In the instance that retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances through numbers with decimals (for average number of inserts per market) and odd numbers (for average number of pages).

About Market Track:
Market Track is a market intelligence firm dedicated to increasing customers’ returns on their promotional investments. Through innovative technology and marketplace expertise, they monitor and analyze over 200 U.S. and Canadian markets for every channel of trade in order provide retailers and manufacturers with superior tools to monitor promotional activity, support dynamic decision making and turn information into market intelligence. For more information, contact Market Track at 1.800.235.3781 or e-mail [email protected].

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