OPERATIONS

Vitamin Shoppe files trademark suit

BY Dan Berthiaume

North Bergen, N.J. – Vitamin Shoppe has announced that on Nov. 21, 2013 it filed suit against law firm Seeger Weiss LLP in New York federal court. Vitamin Shoppe argues that Seeger Weiss is infringing on the company’s trademarks on a website designed to solicit plaintiffs for a class-action lawsuit over alleged misrepresentations related to its Bodytech protein supplements and is being harmed by unauthorized use of its trademarks.

Vitamin Shoppe is asking for a permanent injunction against further use of its trademarks, damages, and transfer of the registration of the Vitaminshoppeprotein.com domain to the company, as well as costs and attorney fees.

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Chute Gerdeman fills new position of VP of technology and experience design

BY Marianne Wilson

Columbus, Ohio — Strategic brand and design firm Chute Gerdeman has named Jim Crawford to the new position of VP of technology and experience design. He will be responsible for integrating next-generation technology into the shopping experiences and store designs that Chute Gerdeman creates for its clients.

Crawford joins Chute Gerdeman from Taberna Retail, where he served clients such as Disney, Dick’s Sporting Goods, Microsoft and Crutchfield. Crawford brings more than 20 years of successful experience in strategic consumer-centric technology development to tier one retailers and brands worldwide, having also served in leadership positions at Retail Forward/Kantar, Forrester Research, Intel and SAP.

“Jim brings energy, experience and a unique perspective to our business," said Chute Gerdeman president and CCO Brian Shafley. “He has a deep understanding of how technology changes both the expectations of shoppers and the experience retailers and brands can deliver. This understanding, coupled with Chute Gerdeman’s capabilities in designing and executing brand experiences, will be a tremendous asset to our organization and to our clients.”

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Wal-Mart International names new CEO

BY Dan Berthiaume

Bentonville, Ark. – Wal-Mart Stores named David Cheesewright, 51, as the new president and CEO of Walmart International. He succeeds Douglas McMillon, who is set to become the chain’s CEO, the retailer’s top executive. Both assume their new roles on Feb. 1, 2014.

Cheesewright’s successor will be named at a later date. His Wal-Mart career began in 1999 at Asda, the company’s U.K. operation, where he held leadership positions in operations, merchandising, logistics, strategy and format development. He was the CEO for both Walmart Canada and Asda before being named CEO of Wal-Mart Canada. In 2011, he was named to his current position as president and CEO of Wal-Mart’s EMEA and Canada region. Before his career with Walmart, Cheesewright held leadership positions in the U.K. with Mars Confectionery.

The international division is Wal-Mart’s second largest business after the U.S. operations and generates nearly 30% of the company’s revenue. It includes more than 6,300 stores in 26 countries outside the U.S.

"I’m honored to be named to lead our international business at a time when our customers around the world need us more than ever," said Cheesewright. "A tremendous opportunity lies ahead for our company. Our success is dependent on our associates, and I’m committed to investing in them. Together, we will find innovative and sustainable ways to serve our customers and provide them with the quality, affordable products they expect from us. Through strong capital discipline, we will continue to invest in new stores and e-commerce growth, as well as productivity improvements that drive profitable growth and returns."

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