OPERATIONS

The Vitamin Shoppe renews Revionics price optimization

BY Dan Berthiaume

North Bergen, N.J. – The Vitamin Shoppe has signed a multi-year renewal agreement for Revionics price optimization technology. Three years ago the Vitamin Shoppe implemented the Revionics price optimization platform in an effort to undertake a more strategic, data-driven approach to its pricing strategies and tactics.
The solution’s business intelligence reporting and user-friendly interface has contributed to significant recommendation adoption and, to date, the company is pleased with the results. Revionics’ price optimization process integrates internal and external data including competitive data, business rules and operational constraints with price image, strategic and financial objectives, enabling retailers to rapidly adapt their pricing strategies and tactics to changing shopper and competitor behavior.

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OPERATIONS

Wal-Mart extends asset management contract with I.D. Systems

BY CSA STAFF

Bentonville, Ark. – Wal-Mart Stores Inc. has extended its contract to use wireless I.D. Systems Inc. VeriWise trailer tracking and management services for its fleet or cargo trailers. The contract extension, which runs through October 2017, has a maximum aggregate value of approximately $14 million.
VeriWise asset tracking systems combine sensor, wireless, and web technologies to provide real-time visibility and control of trailers and their cargo. The systems automatically identify, analyze, and respond to critical transportation issues to improve the efficiency and security of logistics operations.

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News

PacSun adds marketing muscle to regain glory

BY CSA STAFF

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

"I have been really impressed by Amber's leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team," said Gary H. Schoenfeld, president and CEO of PacSun. "Amber's diverse and accomplished marketing career, which includes executive roles at Puma, Warner Bros., Victoria's Secret and most recently CMO at Guess?, is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic."

In her new role as senior vice president and chief marketing officer, Fredman-Tarshis will work closely with the company's leadership to strengthen the PacSun brand among consumers while developing new and effective ways of reaching the target market.

"Much of my career has been focused on creating emotional connections with consumers and telling great stories that bring brands to life,” Fredman-Tarshis said. “I look forward to developing the brand's Golden State of Mind positioning and celebrating the incredible stories PacSun has to share."

Pacific Sunwear of California Inc. is a specialty retailer focused on bringing customers a curated merchandise assortment inspired by the California lifestyle. The company operates 620 stores in all 50 states and Puerto Rico.

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