REAL ESTATE

Von Maur enters Northeast with its first New York location

BY Marianne Wilson

Davenport, Iowa — Von Maur Department Stores has opened its first location in the Northeast. The Midwest retailer opened a 140,000-sq.-ft. store at Eastview Mall in Victor, N.Y., which is just outside of Rochester.

"After several years of exploring the market, we’re excited to finally open our doors at Eastview Mall and make our mark in the Northeast," said Jim von Maur, president of Von Maur. "The greater Rochester area is a vibrant community with a strong history of quality retailers. We look forward to building on this local history and providing shoppers with our unparalleled customer service, selection and overall shopping experience we’ve prided ourselves on for more than 140 years."

Anchoring the mall’s southwestern wing in the former Bon Ton location, the store underwent a complete reconstruction to achieve Von Maur’s signature exterior brick facade with arching entryways accented by a copper roof and cupolas. The two-level store features expansive floor plans that accentuate Von Maur’s residential ambiance, complete with antiques, original artwork and music from the store’s grand piano.

An interactive, life-sized tree in children’s is designed to entertain Von Maur’s youngest shoppers while amenities such as an antique pub display piece, motorcycle and television offer enjoyment in the Men’s areas.

Partnering with local contractor LaChase Construction, Von Maur created more than 125 jobs over the course of the reconstruction.

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MARKETING/SOCIAL MEDIA

GNC uses dunnhumby for omni-channel segmentation

BY Dan Berthiaume

Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

“Partnering with dunnhumbyUSA represents a significant investment in our direct marketing efforts to be as customized and relevant as possible to every customer on a more personalized level,” said Joseph M. Fortunato, chairman of the board, president and CEO of GNC. “The ability to completely understand our customers’ shopping patterns provides GNC the ability to target products and offers that each customer desires for their individual health and wellness needs, as well as complementary products that will add value to them achieving their individual goals. Our end goal is to maintain customers for life by providing them the best supplement brand and products in the world, developed by GNC’s unique product development and scientific affairs department.”

Terms of the deal were not disclosed.


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News

New leadership team at Hudson’s Bay Company

BY CSA STAFF

Hudson’s Bay Company has appointed Michael Crotty as EVP, chief marketing officer, Hudson’s Bay and Lord & Taylor and Russ Hardin as SVP, chief creative officer, Hudson’s Bay and Lord & Taylor.

Both Crotty and Hardin will report to Liz Rodbell, incoming president, HBC Department Store Group, effective Nov. 11.

“The new leadership will help us drive our marketing and creative efforts at Hudson’s Bay and Lord & Taylor, as we embark on our long term growth strategies,” said Rodbell. “Michael and Russ are experts in their respective fields with proven track records of success and I am thrilled to welcome them to the team.”

Crotty has more than 25 years multichannel retailing and brand management marketing experience, the last 10 years concentrated in retail, holding progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom. In his new role, Crotty will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.

Hardin has strong domestic and global branding experience with such luxury and mid-tier retailers as Saks, Avon Products, Lord & Taylor and, most recently, Kohl’s Department Stores, in addition to running his own brand development agency. In his new role, Hardin will be responsible for building all creative elements for Hudson’s Bay and Lord & Taylor, as well as the leadership of social media, PR and events.

Crotty and Hardin will be based in both Toronto and New York, with teams in both markets supporting their respective banners.

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