OPERATIONS

Vornado CEO Steven Roth resigns from Penney board

BY Marianne Wilson

New York — Steven Roth, chairman and CEO of Vornado Realty Trust, resigned from the board of J.C. Penney as company plans to sell its stake in the chain.

In a filing on Friday, with the U.S. Securities and Exchange Commission, Vornado said it will exit Penney in the “not-too-distant future. The company owns about 6.1% of Penney’s shares.

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OPERATIONS

Study: Images on mobile devices drive young consumer purchases

BY Dan Berthiaume

London — Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

  • 32% of consumers age 18-34 want the ability to upload a product image and view similar items.
  • 65% of these consumers consider viewing the shape and style of a product as “important” or “critically important.”
  • 37% of these consumers would like social networks to link directly through to sites where items from images are available to purchase.
  • 33% of these consumers want information on where to purchase apparel worn by celebrities.

“Retailers must move outside of purely text-based descriptions of items to help shoppers find what they’re looking for,” said Adrian Moxley, founder of WeSee. “Younger generations of shoppers are much more visual in the way they use the web and are very mobilized, particularly when it comes to shopping and sharing purchase ideas with friends. There are countless ways in which visual technology can be integrated into the purchase journey, for instance ‘drag, drop and shop’ and the incorporation of digital imagery into the purchase journey creates a sophisticated, multi-layered visual, social shopping experience.”

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News

Fancy Feast hits the catwalk

BY CSA STAFF

Fancy Feast Gourmet Cat Food is teaming up with celebrity fashion designer Malan Breton to organize a runway show featuring feline-inspired fashions at Style360 New York Fashion Week.

Breton created three looks for his spring/summer 2014 collection based on the style and look of the iconic Fancy Feast cat, a Silver Chinchilla Persian.

"Fancy Feast enjoys sharing cat-inspired fashion with its fans," said Courtney Louch, Fancy Feast assistant brand manager. "Partnering with Malan Breton at Style360 has given us the opportunity to bring cat fashion trends and looks to life for our passionate fans to experience."

Novelty details from Breton’s collection include a black-and-white suit, a knee-length dress and a gown with a 17-foot long train.

Fancy Feast Gourmet Cat Food is manufactured and distributed by Nestle Purina PetCare Company.

Style360 is a multi-day fashion and entertainment environment providing opportunities for fashion designers and brands to collaborate and come face-to-face with industry tastemakers, celebrities, media and consumers during New York Fashion Week in September and February.

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