MARKETING/SOCIAL MEDIA

Wal-Mart, 1-800 Contacts Team Up

BY CSA STAFF

Bentonville, Ark. Wal-Mart Stores Inc. said Thursday it has formed a long-term partnership with privately held contact lens seller 1-800 Contacts Inc.

Wal-Mart and 1-800 Contacts plan to integrate their in-store, Internet and phone services beginning in the fall.

Details of the agreement were not disclosed, but it will combine 1-800 Contact’s services with the care of independent eye doctors at nearly 3,000 Wal-Mart and Sam’s Club stores.

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AE to launch new children’s line, 77kids

BY CSA STAFF

PITTSBURGH American Eagle Outfitters today reported that it is launching a new children’s apparel line, 77kids by american eagle.

The line will debut online at www.77kids.com later this year, AE reported, with brick-and-mortar stores in the U.S. planned for 2009. The company added this is its first online-only launch of a brand.

77kids is a natural fit for American Eagle, said Jim ODonnell, ceo of American Eagle Outfitters. Were leveraging the AEO expertise and best practices to create something new, incremental and exciting for customers. 

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DwellStudio crafts home, baby line for Target

BY CSA STAFF

MINNEAPOLIS DwellStudio, a leading home furnishings company, is launching a new home and baby collection exclusively at Target stores and at Target.com, the companies announced today.

The DwellStudio home collection will include a bedding line that features old-world design combined with minimalist style, the companies reported, and a dining line that incorporates mix-and-match patterns in its tablecloths, placemats, napkins, table runners, kitchen towels, pot holders and oven mitts.

The baby bedding and furniture line features the same modern aesthetic as the home collection, the companies reported. The line includes nightlights, boudoir pillows, wall decals, blankets and soft toys available in a variety colors, patterns and styles.

The DwellStudio for Target Baby collection will launch in January 2008. The home collection will be available in February. Prices for the home collection range from $2.99 for a napkin to $99.99 for a king-sized comforter mini set. The baby collection ranges from $2.99 for a pair of booties to $79.99 for a three-piece crib set. The furniture ranges in price from $99.99 for an ottoman to $299.99 for a crib or $289.99 for a convertible dresser/changing table.

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