Wal-Mart Ad Campaign Reminiscent of Sears in ‘93
New York City, Wal-Mart Stores’ new ad campaign urges customers to “look beyond the basics” in an effort to spruce up its bargain-retailer image. The New York Times reported that comparisons have been made with a 1993 Sears, Roebuck & Co. campaign that marketed more fashionable clothing and home furnishings with the slogan “Come see the softer side of Sears.” Roy Spence, the president of the GSD&M agency behind Wal-Mart’s campaign, told the publication that his staff “had no clue that it was even close,” but that the two efforts are “scarily similar.” He also stated that the idea is a just classic advertising method. “This campaign is like 100 campaigns that go out every year,” said Spence. Sears did not comment.
Winn-Dixie Plans to Sell Bahamas Operations
Chicago, Winn-Dixie Stores said it plans to sell its operations in the Bahamas to a local company in an effort to remove itself from Chapter 11 this summer. Winn-Dixie and 23 of its subsidiaries, which filed for bankruptcy on Feb. 21, 2005, said it would sell the 12 supermarkets it operates in the Bahamas under the City Markets and Winn-Dixie banners. The bankruptcy filing did not include the operations in the Bahamas. Winn-Dixie will sell its stake of about 78% in Bahamas Supermarkets Ltd. to local Bahamian company BK Foods Ltd. for about $50 million.
At the Mall, Sam Goody Becomes FYE
Albany, N.Y., Mall-based Sam Goody stores are in for a name change. Trans World Entertainment Corp. plans to change the music retailer’s name to FYE. However, the freestanding Sam Goody locations will keep their names. The retailer won approval in U.S. Bankruptcy Court last week to buy 400 stores from Musicland Holding Corp. for $104 million.