Wal-Mart Adds Home Furnishings Brand
Bentonville, Ark. In effort to get lagging home decor sales in check, Wal-Mart Stores said Tuesday that it is rolling out a new home furnishings brand in stores and online.
The new line, called Canopy, will include bedding, furniture, bath accessories and dinnerware, is designed for budget-wise customers. Prices will be up to 40% below those of competitors, the chain said. Merchandise is now available in select stores and on its Web site.
Even though the retailer has tried to appeal to wealthier shoppers by featuring more upscale merchandise, including high thread-count sheets, Wal-Mart’s home category has struggled in recent years. In addition to the Canopy brand, Wal-Mart plans to launch a new line of Better Homes and Gardens products this fall.
A&P adds ACE breads to select stores
MONTVALE, N.J. A&P has partnered with ACE Bakery, a leading artisan bakery supplier, to bring a select line of stone-ground whole grain breads to certain A&P, Waldbaum’s, The Food Emporium and Super Fresh stores.
According to A&P, it will be the first grocery chain to offer a dedicated whole grain bread product line.
“Studies show that eating more whole grains rather then refined grains reduces your risk of diabetes, helps you maintain your weight, and cuts your risk of stroke and heart disease. ACE whole grain breads have been recognized by the Whole Grains Council as one of the wholesome, delicious ways for consumers to ensure they are getting the recommended servings of whole grains,” said Linda Haynes, co-founder of ACE Bakery.
B&N unveils interactive book studio
NEW YORK Barnes & Noble has launched a new multimedia desitination on Barnes & Noble.com that features video and audio series geared toward bibliophiles. According to Barnes & Noble, the Barnes & Noble Studio (www.bn.com/studio) will include original content about books, readers and writers, complemented by user-generated material.
“Barnes & Noble Studio will be the destination for book lovers. A place where readers will go for inspiration and discovery, to view and listen to content and recommend it to other readers who share their literary interests and passions,” said Mike Skagerlind, vp and head of digital media for Barnes & Noble.com. “Our programming celebrates the diversity and creativity that surround the world of books, authors and readers in a way that is useful, entertaining, and accessible. Barnes & Noble Studio will do for the book what the cooking show did for the recipe.”
Programs on Barnes & Noble Studio include, “Barnes & Noble Tagged!,” a Web series that focuses on the latest in book news, and “Book Obsessed,” a documentary-style series that examines the lives of passionate readers. Visitors to the Studio can also find book-related videos on a variety of genres including fiction, mystery and romance.