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Wal-Mart and others working with DOE on LED lighting project

BY CSA STAFF

New York City Wal-Mart Stores and 11 other retailers are working with the U.S. Department of Energy on a project to determine what elements would be necessary to successfully use LED lighting in a retail parking lot setting.

The project grew out of the Retailer Energy Alliance, a coalition of about 40 retailers working with the Energy Department to find ways to reduce energy use through innovative new technologies. As part of the test, Wal-Mart has outfitted its store in Leavenworth, Kan., with 33 poles supporting 92 LED fixtures. The retailer will monitor the energy savings and performance on an annual basis, and after the first year, the company will start evaluating the project’s success.

The New York Times/Climate Wire http://www.nytimes.com/cwire/2009/07/29/29climatewire-shedding-a-new-electricity-saving-light-on-r-39713.html.

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Talbots names new chairman

BY CSA STAFF

HINGHAM, Mass. Talbots announced that the company’s board of directors has named Gary Pfeiffer chairman of the board.

Trudy Sullivan, Talbots president and CEO commented, “Aeon’s longstanding involvement with Talbots as majority shareholder has recently expanded and Aeon is now also a major creditor of the company. The board has, in keeping with good corporate governance, named an independent director as its chair.”

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Crayola’s back to school with Twitter and Facebook

BY CSA STAFF

EASTON, Pa. Every Tuesday night through the month of August, Crayola is teaming up with Momitforward.com to bring the “Crayola Creativitycast” back-to-school discussion series to the popular “Girls Night Out” (GNO) mommy socials on Twitter. Each week, panelists, creator of GNO and Momitforward.com Jyl Johnson Pattee, and several mom bloggers will bring colorful commentary on the value of creativity to each mom-to-mom Twitter discussion.

From tips to help moms invest in her child’s creativity, to ideas on how to create affordable fun to fire up her kids’ imaginations before they head back to class, moms can tweet in hopes to both inspire her and help her stretch her back-to-school shopping dollars farther.

“We want to help moms be well-informed shoppers during what can be a stressful time and understand the value that creative expression plays in helping her children learn and develop important skills,” says Crayola President and CEO Mike Perry. “We chose to focus heavily on social media for our back-to-school consumer marketing to more deeply talk with moms about what they care about most … their kids.”

Crayola is also launching the official Crayola Facebook fan page. Highlights from each week’s discussion will be featured on the fan page, and moms will also have the chance to weigh-in on a topic they want to discuss during the last Creativitycast session on August 25.

When moms post a helpful tip or a new idea they learned from the Creativitycast on Crayola’s fan page wall, they’ll also have the chance to win Crayola creativity kits, filled with fresh and fun new ways for their kids to create.

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