Wal-Mart Canada Animates In-Store Experience
Mississauga, Ontario Wal-Mart Canada is using a new, specially designed digital in-store program from London, Ontario-based EK3 Technologies, a wholly owned subsidiary ShopCast.
The company has created an animated character named “Lisa” designed to appeal to Wal-Mart shoppers. Lisa “hosted” Wal-Mart Canada’s narrowcasting content in 60 stores during the holiday season. ShopCast designed five 30-second holiday-themed “shows” played on 42- and 48-inch monitors throughout the stores.
The animations were featured along with national advertisements and other narrowcasting elements, such as store-specific content and local information.
Under the agreement between ShopCast and Wal-Mart Canada, digital displays will be installed in all Wal-Mart Canada stores by the end of 2008. Sixty stores have already been wired and have begun airing “Lisa” episodes—which include the central character, her husband, three children and a family.
Future “Lisa Family” shows are slated to be introduced in early 2008 in Wal-Mart Canada stores.
Eugster to head Baker & Taylor
CHARLOTTE, N.C. Jack Eugster, former non-executive chairman of Shopko stores and Musicland Stores ceo has been appointed chairman of book and entertainment distributor Baker & Taylor. He replaces Richard Willis who announced his retirement last week.
Eugster was chairman, ceo and president of Musicland Stores from 1980 until his retirement in 2001. From 2001 to 2005 he was the non-executive chairman of Shopko Stores.
Kirkland’s coo resigns
JACKSON, Tenn. Catherine David has resigned as president and coo of Kirkland’s.
Robert Alderson, ceo of Kirkland’s will take on David’s responsibilities. Kirkland’s said it does not currently intend to seek a replacement.
David was named president and coo of Kirkland’s in March 2006. Prior to joining the company she served as senior vp and gm of Sears Essentials, Sears Grand and The Great Indoors. She resigned from Sears in fall 2005.