MARKETING/SOCIAL MEDIA

Wal-Mart to Cut Prices on Some Items

BY CSA STAFF

Bentonville, Ark., Wal-Mart Stores Inc. said Tuesday it will cut prices on thousands of items to lure shoppers struggling with the weak economy.

“We all know economic times are tough so our plan is to help with added savings throughout the year, focusing especially on what people want, when they need it,” said John Fleming, chief merchandising officer, Wal-Mart.

The retailer will reduce prices by 10% to 30% on a range of products, particularly Super Bowl snacks, groceries, fitness items and home products. The company said it will offer no interest for 18 months on purchases of $250 or more with a Wal-Mart credit card.

In addition, Wal-Mart plans to include a $100 gift card with the purchase of a $1,296 Phillips 42-in. LCD HDTV.

The company said the latest price cuts will be detailed in its latest home circular.

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Wakefern expands private label program

BY CSA STAFF

EAST RUTHERFORD, N.J. Wakefern has expanded its operation to provide private label products to retailers outside of its ShopRite system and may begin offering a range of services as well.

The co-op, which is taking on distributor-oriented operations in the wake of Supervalu’s retail expansion, has developed a wide range of support services for the ShopRite supermarkets – ranging from single-unit operators to local chains – and Joseph Colalillo, Wakefern chairman and ceo, said those may become available to supermarket operators if the product initiative proves successful. Colalillo addressed the issue at a networking reception sponsored by the Network of Executive Women’s New York Metro Regional Group.

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Amazon MP3 to launch internationally

BY CSA STAFF

SEATTLE Amazon.com is taking its digital music store beyond the U.S. this year.

The company announced Sunday that it will begin an international rollout of Amazon MP3, its DRM-free MP3 digital music store, in 2008. The store launched in September 2007 in the United States, and grew to include more than 3.3 million songs from more than 270,000 artists, and can be listened to on any hardware device.

We have received thousands of e-mails from Amazon customers around the world asking us when we will make Amazon MP3 available outside of the U.S. They cant wait to choose from the biggest selection of high-quality, low-priced DRM-free MP3 music downloads which play on virtually any music device they own today or will own in the future, said Bill Carr, Amazon.com vp of digital music. We are excited to tell those customers today that Amazon MP3 is going international this year. 

The company is not disclosing a specific launch timeline for individual Amazon international Web sites.

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