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Wal-Mart Expands $4 Prescription List in Colorado

BY CSA STAFF

Denver Governor Bill Ritter, Colorado, on Wednesday will sign legislation that will allow Wal-Mart to expand the number of $4 prescriptions available to Colorado citizens. Wal-Mart is responding by making more than 60 additional 30-day prescriptions available at $4 in its Colorado pharmacies on Friday, June 6.

SB 246, which amends Colorado’s Unfair Practices Act, permits retailers to sell prescriptions at discounted prices while ensuring that consumers and companies are protected against predatory pricing and monopolistic business practices.

“Our $4 prescription program was the first of its kind, and we will continue to lead the charge in providing customers with affordable choices,” said Eric Seiboldt, regional pharmacy manager in Colorado. “The passage of this bill allows Wal-Mart to offer additional savings to our customers tomorrow morning.”

Wal-Mart launched its $4 Prescription Program in September 2006.

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Yahoo! launches online retail ad program

BY CSA STAFF

NEW YORK Yahoo! has launched Yahoo! Circular, a program that enables retailers to reach potential shoppers using Yahoo!’s Smart Ads technology which automatically generates customized advertising based on users’ preferences.

The program is intended to supplement existing newspaper-based marketing programs for retailers by delivering other key benefits like incremental reach, cost efficiency, flexibility in regional pricing and product availability, as well as the opportunity to deliver advertising throughout the week – not just on Sundays when circulars appear most often.

“The largest driver of in-store traffic for retailers has traditionally been the print circular, and the Yahoo! Circular program is designed to enhance that,” said Steven Feuling, category development officer for Yahoo!. “Harnessing our deep insight into user interests, Yahoo! can help retailers speak to consumers on a level that is more personal and engaging by putting just the right products and marketing messages in front of an interested shopper at just the right time.” 

As part of the program, Yahoo! Circulars will be powered by content from ShopLocal, the leader in multi-channel shopping and advertising services.  ShopLocal helps retailers drive in-stores sales by converting their local print promotions and Sunday circulars into engaging and dynamic online formats.   Yahoo! will take these localized promotions one step further by presenting personalized promotions to consumers across the breadth of the Yahoo! Network.

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Costco May comps down 1%

BY CSA STAFF

Costco reported net sales of $5.47 billion for the month of May, a decrease of 5% from $5.77 billion in the same four-week period last year.

U.S. comparable-store sales, excluding the impact of gasoline, were down 1%.

 

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