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Wal-Mart has launched a Web site for Hispanics

BY CSA STAFF

Bentonville, Ark. Wal-Mart has launched a Web site for Hispanic students and parents called AhorraMasViveMejor.com.

AhorraMasViveMejor.com is a Spanish-language site that will provide information on studying skills, test preparatory, loan information, scholarships, colleges and applications.

It will also address questions and answers that are typical of the college admission process.

The site launch coincides with Hispanic Heritage Month, which will last through Oct. 15.

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Berg named coo of Best Buy International

BY CSA STAFF

MINNEAPOLIS Best Buy International has named David Berg, evp and coo, responsible for developing growth opportunities outside of the United States.

“Best Buy sees opportunities for innovation and growth in new markets and new geographies as well as in our core U.S. business, “ said Robert Willett, ceo of Best Buy International and cio for the Best Buy enterprise. “Our growing global presence requires seasoned and savvy leaders to carefully manage our expanding family of international brands. Our international leadership team is focused on driving growth for our enterprise around the world.”

Berg joined Best Buy in 2002 as vp and associate general counsel. Berg was promoted to senior vp of strategic alliances, in 2004 and was promoted to evp in 2008. In addition to helping Best Buy establish a presence in China, Berg also played significant roles in the company’s expansion into Mexico and Turkey and was instrumental in the creation of its venture with The Carphone Warehouse, allowing for the introduction of the Best Buy brand in Europe.

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Toys’R’Us enhances safety microsite

BY CSA STAFF

WAYNE, N.J. Toys”R”Us announced that it has enhanced its Safety microsite, www.Toysrus.com/Safety. The company said it has added expanded content and new features including safety-related news, as well as tips about accident prevention throughout the year.

The new site launched on Sept. 9 with a focus on baby safety during the month of September, featuring guidelines developed in collaboration with Safe Kids Worldwide, the world’s leading childhood injury prevention organization.

“As one of the leaders on the critical issue of children’s safety, we are pleased to present important new content to augment our heavily-visited Safety microsite,” said Jerry Storch, chairman and ceo of Toys”R”Us. “Since introducing this dedicated safety resource last fall, it has become a valuable vehicle for millions of parents and caregivers to access vital child and product safety information. We know that providing the safest environment for children requires constant vigilance, and we hope parents will continue to look to the “R”Us family as partners in helping them achieve that shared goal.”

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