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Wal-Mart Launches Earth Month Campaign

BY CSA STAFF

Bentonville, Ark. Wal-Mart is launching a major environmental sustainability campaign to celebrate April as Earth Month.

More than 50 products, from milk to light bulbs, spanning various aspects of sustainability, including energy conservation, waste reduction and organics, will be featured on store shelves during the month of April. In addition, Walmart.com will offer more than 500 eco-friendly items.

In addition, Wal-Mart is introducing a national advertising campaign that includes print, television, radio and online ads, as well as a 16-page insert in several popular consumer magazines, to highlight its environmental efforts. The television spots focus on various areas of sustainability in a story-telling style.

In Wal-Mart stores, shoppers will find signs sharing information about the environmental benefits and impact of sustainable products, and highlighting small, affordable changes.

Also as a part of Earth Month 2008, Wal-Mart will be giving away a million custom-made reusable shopping bags on Saturday, April 19.

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Syntax names interim cfo

BY CSA STAFF

TEMPE, Ariz. Syntax-Brillian, a leading manufacturer and marketer of LCD HDTVs, digital cameras, and consumer electronics products, has announced that Bradley Lines has been appointed to the position of interim cfo effective March 24. Lines has been serving as the firm’s senior vp of finance and corporate treasurer. He will replace Jack Hodgson, who has resigned as evp, cfo and director to pursue other opportunities.

Mr. Lines joined Syntax-Brillian in May 2007 and becoming senior vp of finance and corporate treasurer in November 2007. He will report directly to James Li, president and ceo, and will direct and oversee Syntax-Brillians worldwide financial management and accounting activities.

“Brads deep understanding of Syntax-Brillian and his global perspective make him the perfect choice for cfo and a major asset for all Syntax shareholders, said Li. We thank Jack for his contributions and wish him the best in his future endeavors.

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Curren to head ACCO’s Day-Timer business

BY CSA STAFF

LEHIGH VALLEY, Pa. ACCO Brands has named Martha Curren vp and general manager of its Day-Timer brand business for the U.S., Canadian and international marketplace.

Curren served as president of Goebel of North America from 2005 to 2008. Prior to that she served as president of Lenox Collections since 1998.

“I am very pleased to be leading a team of caring and knowledgeable professionals at Day-Timers. I look forward to developing a collaborative environment that will build upon the traditional level of quality and service our customers expect while we move forward with creating innovative new products to appeal to ever changing customer needs. Continuing to build value added relationships with current consumers and trade customers is a high priority,” said Curren.

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