Wal-Mart Launches Text-Message Campaign
Bentonville, Ark. Wal-Mart launched a holiday text-message service that sends special alerts to customer cell phones about price markdowns and hot deals. Its new mobile alert system, called Operation Main Street, sends out two or three text alerts per week.
The move is a part of an effort to communicate with its shoppers in new ways.
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Brown to serve as home solutions advisor for Meijer
GRAND RAPIDS, Mich. Katie Brown, author, syndicated columnist and host of “Katie Brown Workshop” on PBS, is partnering with Meijer to serve as the company’s “Home Solutions Advisor.” The announcement was made today by Dave Clark, vp of brand and product development at Meijer.
“Katie Brown brings such an appealing and engaging approach to everything from holiday entertaining to backyard gardening that we felt she was the perfect fit for Meijer,” said Clark. “She connects so strongly with our shoppers — from her Midwest roots to her fun and simple solutions geared to those who want to save time and money.”
In her new role, the author and TV host will help develop new product lines for Meijer and help spearhead a number of efforts designed to provide Meijer shoppers with practical and easy-to-follow solutions to projects in and around the home.
Brown has been the host of the “Katie Brown Workshop” on PBS for the past four years. She was also previously the host of “Next Door With Katie Brown,” which aired on the Lifetime network.
“This is a long-term partnership we’re undertaking with Katie, and right now, we’re looking at a host of areas in which to best utilize her talents,” said Clark. “We’re excited about the possibilities that Katie presents — from branded product lines to online programs. She brings such a wealth of opportunities for us and our customers.”
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Rite Aid expands list of generics available through RX Savings Card
CAMP HILL, Pa. Rite Aid expanded the list of generic medications to more than 500 available at significant savings through its free RX Savings Card.
The card, which requires no membership fee and is free to anyone who enrolls, offers significant savings on more than 10,000 prescription drugs at all Rite Aid drugstores nationwide. It also provides an immediate 10% discount on more than 3,200 Rite Aid brand products, including 1,500 over-the-counter medications.