Wal-Mart to offer personalized — and faster — online experience
Bentonville, Ark. — Wal-Mart Stores Inc. is updating its website with new features and enhancements to provide shoppers with a more personalized, faster and improved shopping experience.
The updated web includes a feature that shows shoppers products they may like based on their previous purchases, and also personalizes the homepage for each shopper based on location, local weather conditions and past search and purchase history. It also includes a “My Local Store” section that allows shoppers to see promotions at their local stores,
Other upcoming changes include a faster customer checkout, a revamped store finder and a more flexible screen.
Wal-Mart is trying to stay competitive with Amazon.com and also capitalize on growth that has been occurring in its e-commerce sales while brick-and-mortar sales have stagnated.
Square acquires food delivery start-up Caviar
San Francisco — Digital payments company Square announced that it has acquired Caviar, a start-up that specializes in food deliveries from high-end restaurants.
“Caviar’s curated, seamless delivery experience is exactly the kind of service we want to provide to buyers and sellers,” said Square cofounder and CEO Jack Dorsey. “By making delivery such a fast, friendly, and easy process, Caviar gives time back to restaurants so they can focus on what they do best — cooking great food for their customers.”
The acquisition complements Square’s other restaurant offerings. The company recently released inventory tracking, an invoicing service and point-of-sale software to its 50,000 restaurants that already use its register service.
Simon expands use of Mobiquity’s iBeacon solution to 200-plus malls
Indianapolis — Simon announced the expansion of its agreement with Mobiquity Technologies, a technology company focusing on location-based mobile solutions, to create "smart malls" in 200-plus Simon retail destinations in the U.S. using Bluetooth-enabled iBeacon technology.
Simon’s deployment of Mobiquity’s Mobi-Beacon network, already in place in 75 of its premier shopping destinations, provides an opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually-relevant personalized offers, information and real-time experiences.
"We are constantly seeking ways to enhance the Simon shopping experience through relevant, leading-edge technology," said Mikael Thygesen, chief marketing officer of Simon. "We are pleased to help facilitate the growing adoption of iBeacon technology and believe it is an important new initiative that will provide Simon, its retailers and brands with interesting, new ways to reach and communicate with shoppers who choose to opt in to the program."
The expansion of the program across a broader number of Simon’s malls, Premium Outlet and Mills centers is expected to be completed by spring 2015.