MARKETING/SOCIAL MEDIA

Wal-Mart to offer spring ‘Black Friday’ sale on outdoor items

BY Dan Berthiaume

Bentonville, Ark. – Wal-Mart is offering its largest outdoor living, lawn and garden event of the year, featuring Black Friday-like prices. Starting at 8 a.m. on March 21, through March 29, Walmart’s Spring Savings Event will offer its lowest prices of the season on more than 60 outdoor essentials.

Wal-Mart’s Spring Savings Event will include $1.97 per bag red, black or brown mulch as well as brand-name lawn mowers and grills for less.

“Nobody does Black Friday better than Wal-Mart, and we’re bringing that same philosophy to our new outdoor living, lawn and garden event by offering incredibly low prices on the products our customers are looking for,” said Michelle Gloeckler, senior VP of home, Wal-Mart U.S. “Given the extreme winter many of our customers experienced, we know they are preparing to restore their gardens and outdoor living spaces. This event will help them save money while they transition into the new season.”

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MARKETING/SOCIAL MEDIA

Lands’ End kicks off omni-channel campaign

BY Dan Berthiaume

Dodgeville, Wis. – Lands’ End is introducing the Lands’ End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

Consumers can play the instant win game at the Lands’ End website or Facebook page from March 20 – April 20, 2014, for a chance to win a prize every day, plus a chance to win a $1,000 Lands’ End shopping spree. They enter their email address or connect with Facebook to get started. Then, they select their favorite pre-populated outfit and press the "spin" button. If the outfit on all three tumblers matches the outfit that the user curated, they instantly win a $1,000, $50 or $25 gift card.

Advertising and branding agency, AR New York, partnered with Lands’ End to conceptualize the campaign.

“Our spring collection is fresh, modern and relevant and is bursting with new styles that were created in the spirit of the Lands’ End customer’s busy lifestyle," said Edgar Huber, CEO and president of Lands’ End. "Whether it is our floral ponte dress, no iron pinpoint shirt, Drifter™ sweater or swim tee, all these versatile items can be mixed and matched to perfectly fit any moment of the day."

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REAL ESTATE

Dunkin’ Donuts plans six new stores in East Texas

BY Dan Berthiaume

Canton, Mass. — Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, has signed a multi-unit store development agreement with new franchise group, BG&E Investments, to develop five Dunkin’ Donuts restaurants and one Dunkin’ Donuts/Baskin-Robbins combination location throughout East Texas. The first restaurant is planned to open in summer 2014, and the remainder by 2018.

Led by Earl Wilmeth and his partners, this franchise group will manage and oversee the daily operations for each restaurant. Dunkin’ Donuts franchise opportunities still remain available throughout Texas in Beaumont, Wichita Falls and Midland/Odessa.

In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.

Dunkin’ Donuts’ new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting. The designs enhance the current restaurant appearance, environment and layout to serve people all day long. Unlike other quick-service restaurants, Dunkin’ Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences, and best serves their specific restaurant size and location.

"We continue to experience significant growth throughout Texas, which wouldn’t be possible without our passionate franchisees who provide a high-level of customer service to our guests every day," said Grant Benson, CFE, VP of global franchising and business development, Dunkin’ Brands. "We are thrilled that Earl and his partners have chosen to further develop the Dunkin’ Donuts brand with us in the Lone Star State."

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